Growth-Driven Digital Marketing Executive

PARSONS FOOD PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job description

• Create and oversee the company website and manage social media platforms (Facebook, Instagram, TikTok).
• Design, implement, and optimise digital marketing campaigns to enhance brand visibility and generate leads.
• Develop compelling, SEO-optimised content including copywriting, visuals, and product descriptions.
• Distribute newsletters, promotional materials, and product updates across multiple customer channels.
• Conduct market research and competitor analysis to inform marketing strategies.
• Coordinate creative design projects, advertising initiatives, exhibitions, and trade show participation.
• Audit and enhance website UI/UX, product listings, and e-store performance.
• Integrate email marketing, social media, and paid advertising for consistent brand messaging.
• Analyse performance data, prepare reports, and recommend actionable improvements.