Graphic Designer

SWATOW RESTAURANT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A well-known Chinese restaurant in Singapore is seeking a Graphic Designer to enhance its branding through visually appealing marketing materials. The ideal candidate will produce designs across various platforms, handle Chinese copywriting, and collaborate with the marketing team. Proficiency in design software and experience in social media campaigns are critical for success in this role.

Qualifications

• Must be able to read, write, and speak Chinese to handle copywriting and culturally based design.
• Diploma/Degree in relevant field required.
• Experience in digital and social media campaigns is advantageous.

Responsibilities

• Ensure marketing materials align with brand guidelines.
• Design promotional materials for events and campaigns.
• Create eye-catching visuals for social media platforms.
• Edit and enhance food photos for digital marketing.

Skills

Chinese language proficiency

Graphic design

Adobe Suite knowledge

Social media campaigns

Education

Diploma/Degree in Marketing, Mass Communication, Business Studies or relevant disciplines

Tools

Adobe Illustrator

Canva

Job description

We are looking for a Graphic Designer to join our team at our Chinese Restaurants.

1. Branding & Visual Identity

• Ensure all marketing materials follow the restaurant’s brand guidelines, theme, and cultural aesthetics.
• Maintain consistent visual identity across all physical and digital platforms.

2. Marketing Collateral Design

• Design posters, banners, standees, tent cards, table cards, and menu inserts for promotions, festive campaigns, and dine-in experience.
• Create seasonal designs for festive seasons.
• Produce packaging designs for takeaway/delivery items (e.g., boxes, stickers, labels).

3. Social Media & Digital Content

• Design static posts and digital ads for platforms such as Facebook, Instagram, TikTok, and Xiaohongshu (小红书).
• Create eye-catching visuals for online promotions, new product launches, and festive announcements.
• Edit and enhance food photos for digital marketing.

4. Website & Online Platforms

• Support updates to restaurant website visuals (banners, promo graphics, new product highlights).
• Create graphics for online platforms.

5. Advertising & Promotions Support

• Prepare artwork for print and digital advertisements (newspaper ads, online ads, EDM banners).
• Design promotional materials for special events, banquets, corporate functions, and seasonal campaigns.

6. Photography & Videography Support

• Take or assist in taking high-quality food photos and short promotional videos.
• Edit photos and videos for marketing and internal use.

7. Collaboration with Marketing & Operations

• Work closely with the Marketing Department to conceptualise campaigns and visuals.
• Coordinate with Operations teams for on-site display materials and signage requirements.
• Liaise with printers, vendors, and suppliers for production of marketing materials.

8. Administrative & File Management

• Maintain a library of design assets, photos, and artwork files.
• Ensure timely delivery of artwork according to campaign timelines.
• Prepare final artwork (FA) files for printing and verify proof prints when needed.

9. Creative Concept Development

• Produce fresh, culturally appropriate design concepts that align with Chinese cuisine and traditional elements.
• Contribute ideas for improving customer engagement and brand image.

10. Requirement

• Must be able to read, write, and speak Chinese to handle Chinese copywriting, traditional festival themes, menu items, and culturally based design elements.
• Diploma/Degree in Marketing, Mass Communication, Business Studies or other relevant disciplines.
• Advantageous to have Adobe, Illustrator, Canva and other graphic software knowledge.
• Experience in digital and social media campaigns and using marketing platforms.