Global Social Media Growth & Content Strategist

JAC Recruitment Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fast-growing digital lifestyle brand in Singapore is seeking a creative Social Media Marketing Specialist to lead content and advertising efforts. The role involves managing social media campaigns on platforms like Xiaohongshu, Instagram, and TikTok, aiming to enhance brand visibility and drive user engagement. Candidates should have at least 5 years of experience in digital marketing, with strong analytical skills and fluency in Mandarin preferred.

Qualifications

• Minimum 5 years of experience in social media operations or digital marketing.
• Proven success in Xiaohongshu content strategy and platform engagement.
• Hands-on experience in international social media advertising and SEO/SEM optimization.
• Strong content planning skills, aesthetic judgment, and communication abilities.
• Fluency in Mandarin is preferred.

Responsibilities

• Develop and execute content strategies for domestic platforms.
• Manage overseas social media accounts and execute targeted ad campaigns.
• Lead or support app user growth initiatives across multiple marketing channels.
• Analyze operational data, compile performance reports, and provide strategic recommendations.

Skills

Social media operations

Digital marketing

Content strategy

Analytical skills

SEO/SEM optimization

Job description

A fast-growing digital lifestyle brand in Singapore is seeking a creative Social Media Marketing Specialist to lead content and advertising efforts. The role involves managing social media campaigns on platforms like Xiaohongshu, Instagram, and TikTok, aiming to enhance brand visibility and drive user engagement. Candidates should have at least 5 years of experience in digital marketing, with strong analytical skills and fluency in Mandarin preferred.