Global Franchise Operations Manager (Europe Expansion)

CULINARY ARTS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading restaurant brand in Singapore is seeking a Global Franchise Operations Manager to spearhead its entry into the European market. This role requires 7+ years in international franchise operations, strong F&B marketing experience, and proficiency in English plus one or two major European languages. You will be responsible for securing franchisees, managing commercial negotiations, and ensuring compliance with brand standards. Competitive salary and performance-based incentives are offered, along with a dynamic work environment.

Benefits

Competitive salary

Performance-based incentives

Multicultural work environment

Qualifications

• 7+ years in International Franchise Operations or Business Development in F&B.
• Native or professional fluency in English and at least one other European language.
• Strong understanding of European labor laws and food regulations.

Responsibilities

• Identify and secure Master Franchisees across Europe.
• Handle negotiations on territory rights and royalty structures.
• Develop training programs for international partners.

Skills

International Franchise Operations

Business Development

F&B Marketing

Sales Strategy

Complex Negotiations

Localization Strategy

Bilingual Proficiency

Education

Bachelor’s degree in Business, Marketing, or Hospitality Management

Job description

Roles & Responsibilities

Global Franchise Operations Manager (Europe Expansion)

Locations: Based in Singapore (with oversight for Dubai & Europe expansion)
Reports to: Chief Operating Officer / Head of International Development

Position Summary

We are seeking a high-energy, multilingual Global Franchise Operations Manager to spearhead our entry into the European market while maintaining operational excellence across our Singapore and Dubai hubs. This role is perfect for a strategic "builder" who possesses a strong background in F&B marketing and sales, combined with the operational expertise to scale a restaurant brand across diverse regulatory and cultural landscapes.

Key Responsibilities

1. Market Expansion & Sales

• European Market Entry: Identify, vet, and secure high-potential Master Franchisees and Multi-unit operators across key European territories.
• Pipeline Management: Lead the full sales cycle from initial inquiry and lead generation to signing the Franchise Agreement.
• Commercial Negotiations: Handle complex negotiations regarding territory rights, royalty structures, and supply chain logistics.

2. Marketing & Brand Positioning

• Localization Strategy: Adapt the brand’s marketing playbook for European consumers while maintaining core brand integrity.
• Launch Campaigns: Oversee "Grand Opening" marketing strategies in new territories, ensuring high visibility and foot traffic from Day 1.
• Digital Integration: Work with local agencies to manage social media and PR relevant to specific European regions.

3. Operational Excellence & Support

• Cross-Border Synergy: Serve as the primary liaison between the Singapore HQ, Dubai operations, and new European partners.
• SOP Implementation: Ensure all franchisees adhere to global brand standards, food safety, and service protocols.
• Training: Develop and deliver training programs for international partners to ensure consistency in the "Guest Experience".

Candidate Profile: Requirements & Skills

• Experience: 7+ years in International Franchise Operations or Business Development, specifically within the F&B/Restaurant industry.
• Language Proficiency: Native or professional fluency in English and at least one (preferably two) major European languages (e.g., French, German, Spanish, or Italian) is essential.
• Education: Bachelor’s degree in Business, Marketing, or Hospitality Management.
• Marketing Savvy: Proven track record of executing successful F&B marketing campaigns and driving brand awareness.
• Regional Knowledge: Strong understanding of European labor laws, food regulations, and consumer behavior.
• Travel: Willingness to travel frequently (up to 40%) between Singapore, Dubai, and Europe.

Why Join Us?

• Opportunity to lead a global footprint expansion from a world-class hub (Singapore).
• Competitive salary with performance-based incentives linked to expansion milestones.
• A dynamic, multicultural work environment with high levels of autonomy.