General Manager

PEROLA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 150,000 - 180,000; Full time

Job summary

A leading premium spirits company in Singapore is seeking a General Manager to drive sustainable growth across key customer channels. The successful candidate will have full commercial accountability, overseeing P&L, developing market strategies, and managing customer relationships. Ideal applicants should have strong leadership experience in consumer brands or hospitality. This role offers the opportunity to lead a premium brand portfolio and directly impact business direction while collaborating with an established European parent group.

Benefits

Opportunity for career advancement

Accountability and autonomy in role

Collaboration with a European parent group

Qualifications

• Proven experience in a senior leadership role with accountability for commercial performance.
• Demonstrated experience in managing budgets and P&L outcomes.
• Experience in premium consumer brands or hospitality business is advantageous.

Responsibilities

• Own full P&L responsibility, including budgeting and forecasting.
• Define and execute the Singapore commercial strategy.
• Develop strong partnerships with key customers across trade channels.

Skills

Sales leadership

Commercial strategy

Negotiation skills

Stakeholder management

Budget management

Education

Relevant tertiary qualification in business or management

Job description

Roles & Responsibilities

General Manager – Singapore

Perola Singapore Pte Ltd | Premium & Craft Spirits

Perola Singapore is seeking a General Manager to lead its Singapore business, with full commercial accountability and responsibility for driving sustainable growth across key customer channels.

This role is suited for a senior commercial leader with experience in premium consumer brands, beverage distribution, or hospitality‑led businesses, who brings strong business judgment, market understanding, and leadership capability.

The Role

As General Manager, you will have end‑to‑end responsibility for Perola Singapore, with accountability for :

• Overall commercial performance and P&L
• Portfolio strategy and brand positioning
• Market development across key customer segments
• Team leadership and operational execution

You will be responsible for building a strong market presence while ensuring disciplined, profitable, and compliant business operations.

Key Responsibilities

General Management & Commercial Leadership

• Own full P&L responsibility, including budgeting, forecasting, margin management, and cash flow
• Define and execute the Singapore commercial strategy in alignment with group objectives
• Make informed decisions on portfolio focus, market prioritisation, and resource allocation

Market & Customer Development

• Develop and maintain strong partnerships with key customers across relevant trade channels, including bars, restaurants, and hospitality groups
• Lead commercial negotiations and long‑term customer relationship management
• Translate market engagement into sustainable revenue growth and brand performance

Brand & Portfolio Management

• Define clear positioning and go‑to‑market strategies for portfolio brands
• Lead brand launches, relaunches, and market prioritisation initiatives
• Ensure disciplined distribution and channel strategy aligned with brand objectives

Leadership & Operations

• Lead, develop, and support a lean local team
• Oversee local operations, including inventory planning, logistics coordination, and compliance
• Establish scalable processes to support future growth

Requirements (Skills & Experience)

• Proven experience in a senior leadership role with accountability for commercial or business performance
• Strong background in sales leadership, general management, or commercial strategy
• Demonstrated experience managing budgets, forecasts, and P&L outcomes
• Experience working with premium consumer brands, beverages, or hospitality‑led businesses is advantageous
• Strong communication, negotiation, and stakeholder management skills
• Familiarity with the Singapore market and regional business operations is beneficial
• Relevant tertiary qualification in business, management, or a related field

What Success Looks Like

• Sustainable revenue growth with healthy margins
• Clear portfolio focus and effective brand positioning
• Strong customer partnerships and market execution
• A motivated and capable local team
• Robust operational and compliance standards

Why Join Perola Singapore

• Opportunity to lead a premium, international brand portfolio
• Full General Manager mandate with accountability and autonomy
• Direct impact on the strategic direction of the Singapore business
• Collaboration with an established European parent group

Equal Employment Opportunity Statement

Perola Singapore is committed to fair and merit‑based employment practices. All applicants will be considered fairly based on their skills, experience, and job‑related competencies, in accordance with the Tripartite Guidelines on Fair Employment Practices.