Gen Z Tamil Digital Engagement Lead

SPH MEDIA LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media company in Singapore is seeking a dynamic Young Audience Executive to enhance Tamil Murasu’s digital presence among younger audiences. The ideal candidate will be responsible for content creation and social media management, focusing on engaging Gen Z and millennial Tamil audiences. Candidates should be bilingual in English and Tamil, with proven social media management experience. Proficiency in video editing and graphic design tools is essential. The role offers a vibrant and collaborative working environment.

Qualifications

• Relevant Diploma or Degree in Marketing, Communications, Video Production, Journalism, or any relevant fields.
• Bilingual (English/Tamil) to cater to Tamil Murasu audience.
• Proven experience in managing social media accounts and creating content for young audiences.
• Proficiency in video editing, graphic design, and content creation tools.

Responsibilities

• Develop and execute creative content strategies tailored for young audiences.
• Create, edit, and publish high-quality social media content.
• Collaborate with the editorial team for strategy alignment.
• Manage Tamil Murasu's social media accounts.
• Analyze engagement metrics and refine strategies.

Skills

Content creation

Social media management

Digital storytelling

Bilingual (English/Tamil)

Video editing

Graphic design

Education

Relevant Diploma or Degree in Marketing, Communications, Video Production, Journalism

Tools

Adobe Creative Suite

Canva

CapCut

Job description

A leading media company in Singapore is seeking a dynamic Young Audience Executive to enhance Tamil Murasu’s digital presence among younger audiences. The ideal candidate will be responsible for content creation and social media management, focusing on engaging Gen Z and millennial Tamil audiences. Candidates should be bilingual in English and Tamil, with proven social media management experience. Proficiency in video editing and graphic design tools is essential. The role offers a vibrant and collaborative working environment.