Freelance PR/Marketing Executive

BRIXX DERMA LLP; Singapore; On-site; SGD 60,000 - 80,000; Part time

Job summary

A premium beauty-tech and wellness brand in Singapore is seeking a Freelance PR & Marketing Strategist to lead their marketing campaigns and sales funnels. This role focuses on high-level strategy rather than content creation. The ideal candidate will have proven experience in marketing strategy, strong copywriting skills, and be familiar with CRM-driven marketing initiatives. This position offers flexibility and autonomy, working closely with the founder to shape brand growth.

Benefits

Flexible schedule

Creative autonomy

Direct influence on brand growth

Qualifications

• Proven experience in marketing strategy, growth marketing, or PR.
• Strong copywriting skills for email flows, campaigns, and brand messaging.
• Familiarity with email platforms like Klaviyo or Mailchimp.

Responsibilities

• Plan and execute marketing campaigns across B2B and B2C.
• Write copy for email marketing and press materials.
• Review performance across marketing efforts and provide recommendations.

Skills

Marketing Strategy

Copywriting

Public Relations

Email Marketing

Market Research

Communication Skills

Job description

Roles & Responsibilities

About Brixx Derma

Brixx Derma is a premium beauty-tech and wellness brand offering clinical-grade skincare devices, plant stem-cell sheet masks, and advanced hair and body wellness solutions. We combine science-backed innovation with luxurious user experience, supporting both at-home routines and professional post-treatment recovery. Our products are distributed across TikTok livestreams, online marketplaces, Shopify, and through an expanding network of clinics, medispas, creators, and wellness partners across the region.

Role Overview

We are looking for a strategic, growth-focused Freelance PR & Marketing Strategist to spearhead Brixx Derma’s marketing campaigns, sales funnels, email automation, and visibility initiatives. This role focuses on high-level strategy — not social media posting or daily content creation.

You will build marketing systems that increase conversions, grow our database, strengthen our brand presence, and elevate Brixx Derma’s positioning across both B2B (clinics / medispas) and B2C (Shopify / livestream commerce) channels.

This is an ideal role for someone with experience in brand growth, campaign planning, CRM-driven marketing, and press / PR outreach.

Key Responsibilities

1. Marketing Campaign Strategy & Funnel Development

• Plan and execute monthly marketing campaigns across B2B and B2C segments.
• Build and optimise sales funnels including email flows, retargeting sequences, lead magnets, and automated nurture campaigns.
• Develop strategies to grow customer and clinic databases (sampling funnels, sign-up incentives, gated content, etc.).
• Provide campaign direction for product launches, clinic onboarding drives, seasonal promotions, and regional brand pushes.

2. Brand Messaging, Copywriting & Press Outreach

• Write compelling copy for campaigns, email marketing, landing pages, partnership decks, newsletters, and press materials.
• Maintain a strong, premium, clinical-luxury brand voice across all communications.
• Identify PR opportunities and build relationships with press, editors, and media outlets.
• Develop story angles tied to product innovation, clinic collaborations, and regional beauty-tech trends to increase brand visibility.

3. Analytics, Optimisation & Growth Insights

• Review weekly performance across email campaigns, funnels, database growth, and PR traction.
• Provide actionable recommendations to improve conversion rates, engagement, and customer lifetime value.
• Identify high-impact opportunities to strengthen clinic retention, reorder cycles, and B2B visibility.
• Maintain a strategic marketing calendar and work closely with internal stakeholders to ensure alignment.

Requirements

• Proven experience in marketing strategy, growth marketing, CRM / email marketing, or PR (beauty, wellness, or lifestyle sectors preferred).
• Strong copywriting skills for email flows, campaigns, and brand messaging.
• Understanding of customer journeys, funnels, and lifecycle marketing.
• Experience with email platforms (Klaviyo, Mailchimp, or similar).
• Familiarity with press relations, media outreach, and pitching story angles.
• Strategic thinker with excellent organisational and communication skills.
• Able to deliver high-impact weekly outputs independently.

What You’ll Love About This Role

• A high-level strategy role with creativity and autonomy.
• Work directly with the founder to shape brand growth.
• Involve yourself in clinic-facing campaigns, product launches, and regional brand expansion.
• Flexible schedule — ideal for candidates managing multiple clients.
• Your ideas directly influence sales, visibility, and long-term brand equity.

Tell employers what skills you have

• Market Research
• Product Innovation
• Sampling
• Lifestyle
• Autonomy
• Social Media
• Marketing Strategy
• User Experience
• Email Marketing
• Marketing Communications
• Marketing
• Strategy
• Brand Equity
• B2B
• Public Relations
• Communication Skills
• Copywriting
• Databases
• Customer Journeys
• Brand Awareness