Field Marketing Manager

Palo Alto Networks, Inc.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading cybersecurity firm is seeking a Field Marketing Manager in Singapore. This role will develop and execute marketing strategies aligned with business goals to establish market leadership and drive demand. The ideal candidate will have over 10 years of marketing experience, especially in B2B high tech or cybersecurity, and a proven track record in demand generation and account-based marketing. Responsibilities include collaborating with sales to implement integrated marketing campaigns and driving pipeline growth across key industry verticals.

Qualifications

• 10+ years in a field, channel, demand-generation, or campaign marketing role.
• Experience in B2B high tech/IT/cybersecurity industry preferred.
• Strong experience partnering with sales and cross-functional teams.

Responsibilities

• Develop and execute marketing strategy for Singapore.
• Collaborate with sales teams to create integrated marketing strategies.
• Drive pipeline growth through marketing programs targeted at priority verticals.

Skills

Strategic marketing

Demand generation

Data-driven mindset

Account-based marketing

Collaboration

Education

Bachelor’s degree or equivalent experience

Tools

AI tools

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Description

About this Role: Palo Alto Networks is seeking a Field Marketing Manager, Singapore to join the ASEAN Marketing Team. This role is responsible for developing and executing the marketing strategy for Singapore, in line with the business priorities and objectives of establishing market leadership, driving demand, expanding market share, and accelerating revenue growth for the Singapore market. In this role, you will have a key focus to work with stakeholders across the company to fuel awareness, drive executives’ engagement and create demand for Palo Alto Networks solutions.

Responsibilities

• Develop and execute marketing strategy for Singapore aligned with business priorities and objectives.
• Collaborate with the Singapore sales team and cross‑functional teams to create and implement integrated marketing strategies tailored to top accounts and priority industry verticals such as BFSI, Public Sector and Telcos.
• Establish clear goals and KPIs, track ROI for account/industry‑specific marketing initiatives.
• Build and execute an integrated marketing journey that supports customers’ digital transformation and cybersecurity needs.
• Drive pipeline growth across Enterprise and Named Accounts through integrated marketing programs designed to influence and accelerate opportunities within priority verticals.
• Design tailored experiences, including white‑glove and micro experiences personalized to the preferences and needs of C‑suite customers.
• Partner with the BDR team to identify, deploy and optimize top‑performing tactics to create, develop, and close qualified leads and opportunities.
• Collaborate with the channel marketing team to map joint ABM efforts with key partner strategies.
• Manage marketing budgets and ensure efficient allocation of resources to maximize ROI.
• Own and communicate clear program timelines, status, action items, results, and deliverables across stakeholders.
• Champion an AI‑first go‑to‑market approach, using AI‑driven insights and automation to enhance targeting, personalization, and scalability across campaigns.
• Ensure brand consistency and integrated storytelling across all marketing activities, amplifying our value proposition through field, partner, PR and ecosystem channels.
• Collaborate with regional marketing teams to localize global programs and best practices that fit the local market context and business objectives.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10+ years in a field, channel, demand‑generation, or campaign marketing role, preferably in the B2B high tech/IT/cybersecurity industry.
• Deadline‑driven, organized, and able to adapt to the rapid business and organizational demands of a high‑growth environment.
• Comfortable making strategic marketing and investment recommendations and influencing stakeholders; ability to provide consultative input to senior sales leaders.
• Experience owning and executing integrated marketing plans and programs tied to business goals, with demonstrated success in building pipeline and revenue impact.
• Strong experience and enthusiasm for leading and partnering with sales, cross‑functional teams, external vendors and agencies.
• Data‑driven mindset with hands‑on experience using data insights to plan, analyze, track and report on campaign ROI and conversion.
• Experience leveraging AI tools to automate, personalize, and scale marketing activities.
• Experience driving account‑based marketing (ABM) or vertical‑focused programs in collaboration with sales and partners.
• Hands‑on experience managing events and trade shows, from strategy through budgeting, execution and follow‑through.
• Not afraid to roll up sleeves to handle list uploads, creative projects, data cleaning, etc.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position. Only Singaporeans.