Field Marketing Manager, Asia

Miro; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading technology firm is seeking a Strategic Field Programs Manager in Singapore to drive high-impact marketing programs across Asia. This hybrid role involves collaboration with local sales and implementation of global campaigns. Candidates should have 5+ years in B2B marketing, strong communication skills, and experience in event marketing. Competitive equity package and benefits offered.

Benefits

Competitive equity package

Private health insurance

Annual learning and development allowance

Free lunches on in-hub days

Qualifications

• 5+ years experience in B2B field or regional marketing roles ideally in SaaS or technology sectors.
• Highly organized and able to manage multiple projects simultaneously across stakeholders and regions.
• Comfortable localising messaging assets for diverse markets.

Responsibilities

• Execute regional field marketing programs across Asia.
• Adapt global campaigns for local audiences.
• Collaborate with sales and partner teams for alignment.
• Lead cross-region initiatives with peers.

Skills

B2B field marketing experience

Event marketing

Account-based marketing

Strong communication

Project management

Salesforce

Job description

About the Team

The APJ Marketing team is a high-performing collaborative group of marketers focused on driving growth and customer success across one of the most diverse and dynamic regions in the world. We work closely with sales, customer success and global marketing teams to deliver programs that resonate locally while contributing to global impact.

In Asia we partner with teams across Asia to deliver localised high-impact programs that drive pipeline expand usage and build strong brand presence. At the same time we lead and support cross-regional initiatives that scale innovation amplify global campaigns and share best practices across APJ.

We're passionate about building meaningful experiences connecting deeply with our customers and constantly experimenting to find better ways to innovate faster - together.

About the Role

We're looking for a Strategic Field Programs Manager to drive high-impact field marketing programs across Asia. Based in Singapore this hybrid role is split 50/50 between owning in-region marketing support for the local Asia team and driving regional program management for JAPAC-wide initiatives.

You’ll play a critical role in activating our go-to-market strategy by supporting executive engagement, sponsored and owned events, targeted account activations, webinars and the localisation of global campaigns. Your work will help accelerate pipeline, increase customer engagement and drive awareness across key markets.

This role is ideal for a proactive highly organised marketer who thrives on collaboration, execution excellence and turning strategy into scalable action. You’ll work closely with the APJ marketing team, local sales leaders, global campaign owners and cross-functional stakeholders.

What you’ll do

Regional Field Program Execution

• Executive events and account-based activations
• Sponsored event coordination and partner marketing collaborations
• High-impact webinars
• Industry-specific initiatives

Campaign Localisation and Amplification

• Adapt and execute global and regional campaigns to fit local nuances ensuring resonance with target audiences in Asia

Sales & Partner Enablement

• Collaborate with sales and partner teams to align marketing efforts to business priorities, key accounts and market opportunities

APJ Program Management

• Lead or support cross-region APJ initiatives working with peers in ANZ and Japan on regional rollouts and shared goals

Performance Tracking & ROI Reporting

• Measure the effectiveness of programs with clear KPIs (pipeline engagement, lead quality) and provide regular reporting for continuous improvement

Budget Management

• Manage event and program spend ensuring efficiency and alignment with regional goals

Agency Management

• Oversee external vendors for event delivery, translations or local production

What you’ll need

• 58 years experience in B2B field or regional marketing roles ideally in SaaS or technology sectors
• Experienced in event marketing, campaign activation and working with sales teams in a field capacity
• Experience with account-based marketing
• Comfortable localising messaging assets and experiences for culturally diverse markets
• Highly organized and able to manage multiple projects simultaneously across stakeholders and regions
• Strong communicator who thrives in cross-functional environments with a bias for action

Whats in it for you

• Competitive equity package
• Private health insurance program
• Salary continuance insurance and Life insurance coverage
• Free lunches on in-hub days with fully stocked snacks and drinks
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

Required Experience

Manager

Key Skills

• Time Management
• Construction Experience
• Managed Care
• Management Experience
• Microsoft Outlook
• Utilization Management
• Case Management
• Pediatrics Experience
• Salesforce
• Relationship Management
• Leadership Experience
• Supervising Experience

Employment Type

Full Time

Experience

years

Vacancy

1