ECOMMERCE & MARKETING EXECUTIVE

GREYBOX UE SQUARE (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A specialty coffee brand in Singapore is looking for an individual to manage e-commerce sales and marketing initiatives. The role involves developing data-driven strategies, overseeing campaign executions, and coordinating with influencers. Key tasks include managing relationships with platforms like Shopee and Lazada, as well as planning engaging social media content. The candidate must have skills in negotiation and event organization, and be proactive in monitoring industry trends to enhance brand performance.

Responsibilities

• Manage e-commerce sales on platforms like Shopee and Lazada.
• Drive sales conversion and category expansion.
• Develop data-driven growth strategies for profitability.
• Lead demand forecasting for optimal stock levels.
• Negotiate better terms with e-commerce platforms.
• Execute integrated marketing campaigns across channels.
• Plan and publish content on social media platforms.
• Coordinate with influencers for brand partnerships.
• Organize and run community events and activations.
• Monitor campaign performance and industry trends.

Job description

Singapore's speciality coffee brand Greybox Coffee first established our presence in 2019 and since amassed a loyal following with our diverse coffee and food menu designed to satisfy every craving. Our specialty coffee menu includes single origin pour‑overs from Ethiopia, Jamaica and Colombia, as well as a premium Geisha blend from Panama.

Responsibilities

Inventory and Sales Management (E-Commerce and Food Delivery Platforms)

• Account for the overall e-commerce sales performance across pureplay e.g. Shopee and Lazada and food delivery platforms e.g. Grab, FoodPanda, Deliveroo
• Drive sales conversion, category expansion, and pricing competitiveness across key e-commerce accounts
• Develop and implement data-driven growth strategies to increase market share, revenue, and profitability in the e-commerce ecosystem
• Lead the e-commerce demand forecasting process, ensuring precise volume projections to maintain optimal stock levels

Negotiation & Strategy (E-Commerce and Food Delivery Platforms)

• Lead commercial negotiations with e-commerce platforms to unlock better terms, including discount structures, ad placements, and promotional funding
• Liaise with Chinese Headquarters to drive e-commerce initiatives by aligning strategies across different markets for synchronized campaigns, mega sale events, and omnichannel activations

Campaign Support & Coordination

• Assist in executing integrated marketing campaigns across digital, retail and out-of-home channels
• Coordinate creative production, track timelines, and manage deliverables across outlets and teams

Social Media & Content

• Help plan, create and publish engaging content across Xiaohongshu, Instagram, TikTok and Facebook
• Work with agencies and creators to produce on‑brand content that drives engagement

Influencer & PR Support

• Assist in identifying and coordinating with local influencers, media, and brand partners
• Support press outreach, seeding initiatives and content collaborations

Events & Brand Activations

• Help organise and run pop‑up events, in‑store experiences, and community activations
• Manage logistics and vendor coordination to ensure smooth execution

Reporting & Insights

• Monitor campaign performance and generate post‑campaign reports
• Stay on top of industry trends and competitive activities to inform marketing strategy