East Asia Segment Marketing Leader

SCHNEIDER ELECTRIC SINGAPORE PTE LTD; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

A leading technology and sustainability company in Singapore is looking for a Head of Segment Marketing to lead its marketing strategy across East Asia. This role requires over 10 years of marketing experience, focusing on both segment leadership and customer engagement. The successful candidate will mentor a marketing team, develop campaigns, and drive strategic initiatives that contribute to business goals in the region. The company values inclusivity and seeks a strategic thinker who can adapt across cultural contexts.

Qualifications

• 10+ years in marketing, with at least 5 in B2B marketing leadership.
• Regional exposure in East Asia preferred.

Responsibilities

• Lead the segment marketing strategy for East Asia.
• Drive engagement and growth through tailored marketing programs.
• Mentor a team of segment marketing specialists.

Skills

Strategic mindset

Excellent interpersonal skills

Leadership

Data-driven decision-making

Ability to work across cultures

Education

Bachelor’s or Master’s in Marketing, Business, or related field

Job description

A leading technology and sustainability company in Singapore is looking for a Head of Segment Marketing to lead its marketing strategy across East Asia. This role requires over 10 years of marketing experience, focusing on both segment leadership and customer engagement. The successful candidate will mentor a marketing team, develop campaigns, and drive strategic initiatives that contribute to business goals in the region. The company values inclusivity and seeks a strategic thinker who can adapt across cultural contexts.