E-Commerce Specialist

B2K PET PRODUCTS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading e-commerce firm in Singapore is seeking an E-commerce Manager focused on Paid Campaigns and Analytics. This role involves driving online sales through effective marketing campaigns, data-driven decisions, and ensuring optimal performance. The ideal candidate will possess a degree in Marketing or a related field, along with 2-3 years of experience in managing e-commerce paid campaigns. Strong analytical skills and familiarity with digital marketing tools are essential for success in this fast-paced environment.

Qualifications

• 2-3 years of experience managing e-commerce paid campaigns with strong ROI focus.
• Strong analytical skills with experience using tools like Google Analytics and Facebook Ads Manager.
• Ability to thrive in a fast-paced, results-driven environment.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels.
• Track, measure, and analyze campaign performance and e-commerce metrics.
• Monitor website and marketplace performance.
• Define, monitor, and achieve key e-commerce KPIs.
• Work closely with marketing, sales, creative, and product teams.

Skills

Budgets

Data Analysis

Analytical Skills

CPA

SQL

Google Analytics

Data Visualization

Ab Testing

Education

Diploma/Bachelor’s degree in Marketing, Business, Analytics or related field

Tools

Google Analytics

Facebook Ads Manager

Excel

Job description

Roles & Responsibilities

Job Scope: E-commerce Manager (Paid Campaigns & Analytics Focus)

Position Overview: The E-commerce Manager will be responsible for driving online sales and revenue growth through paid marketing campaigns, data‑driven decision‑making, and performance optimization. This role requires a strong understanding of digital advertising, ROI analysis, and e-commerce KPIs to ensure measurable business impact.

Key Responsibilities:

1. Paid Campaign Management:

   • Plan, execute, and optimize paid marketing campaigns across channels including Shopee Ads, Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
   • Manage budgets to maximize ROI and minimize wasted spend.
   • Monitor campaign performance daily, making adjustments to improve conversion rates and efficiency.
   • Collaborate with creative and content teams to produce high‑performing ad creatives.

2. Data Analysis & Reporting:

   • Track, measure, and analyze campaign performance and e‑commerce metrics to identify growth opportunities.
   • Generate actionable insights from sales, traffic, and customer behavior data.
   • Maintain dashboards and regular reports on KPIs such as CPA, ROAS, conversion rates, AOV, and LTV.
   • Conduct A/B testing to optimize campaigns, landing pages, and user experience.

3. E-commerce Operations & Optimization:

   • Monitor website and marketplace performance (e.g., Shopify, Lazada, Shopee, TikTok).
   • Identify areas of friction in the customer journey and work with teams to implement improvements.
   • Ensure accurate tracking of all e‑commerce campaigns and revenue attribution.

4. KPI Ownership & Strategy:

   • Define, monitor, and achieve key e‑commerce KPIs including revenue growth, ROAS, CAC, conversion rates, and repeat purchase rates.
   • Develop and implement strategies to improve sales performance, retention, and customer lifetime value.
   • Collaborate with stakeholders to align paid marketing efforts with business objectives.

5. Cross‑Functional Collaboration:

   • Work closely with marketing, sales, creative, and product teams to align campaigns with promotions, launches, and seasonal strategies.
   • Communicate insights and recommendations to senior management for strategic decision‑making.

Qualifications & Skills:

• Diploma/Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 2-3 years of experience managing e‑commerce paid campaigns with strong ROI focus.
• Strong analytical skills with experience using tools such as Google Analytics, Facebook Ads Manager, and data visualization platforms.
• Proficiency in Excel, SQL, or other data analysis tools is a plus.
• Strong understanding of e‑commerce KPIs and performance metrics.
• Ability to thrive in a fast‑paced, results‑driven environment.

Tell employers what skills you have

• Budgets
• Data Analysis
• Analytical Skills
• CPA
• Payroll
• Economics
• SQL
• Business Analytics
• Revenue Growth
• Office Software
• Human Resources
• Ab Testing
• Google Analytics
• NGOs
• Data Visualization