E-Commerce Manager

Kit Cat International Pte. Ltd.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading e-commerce firm in Singapore seeks an experienced E-Commerce Manager to manage online sales channels and develop digital strategies. Responsibilities include overseeing e-commerce operations, conducting market analysis, and leading a team. The ideal candidate should have 3–5 years of relevant experience, a background in marketing or business, and proficiency in digital marketing tools. Strong analytical and communication skills are essential. This role offers a dynamic environment focused on growth and customer satisfaction.

Qualifications

• Minimum 3–5 years of experience in e-commerce or digital marketing.
• Strong knowledge of online platforms and marketing tools.
• Good communication skills and ability to work in a fast-paced environment.

Responsibilities

• Develop and execute the company’s e-commerce strategy.
• Manage daily operations of the e-commerce website and marketplace stores.
• Optimize marketing strategies to increase traffic and sales.
• Coordinate with logistics for timely order fulfillment.

Skills

Online platforms management

Digital marketing strategies

Analytical skills

Team leadership

Communication skills

Education

Diploma or Degree in Marketing, Business, E-Commerce, or related field

Tools

Google Analytics

Meta Ads Manager

Shopify

WooCommerce

Lazada

Shopee

Job description

Overview

We are looking for an experienced and results-driven E-Commerce Manager to lead and grow our online business. The ideal candidate will manage all online sales channels, develop digital strategies, and ensure smooth day-to-day e-commerce operations.

Key Responsibilities

1. E-Commerce Strategy & Planning

• Develop and execute the company’s e-commerce strategy to drive growth and revenue.

• Analyse online market trends, customer behaviour, and competitor activities.

• Set and monitor sales targets, KPIs, and performance metrics.

2. Online Store & Platform Management

• Manage daily operations of the company’s e-commerce website and marketplace stores (e.g., Lazada, Shopee, Shopify).

• Oversee product listings, pricing, inventory, and content updates.

• Work closely with web developers or IT to resolve technical issues and improve user experience.

3. Digital Marketing & Campaign Execution

• Plan and implement digital marketing initiatives (SEO, SEM, social media ads, email marketing, promotions).

• Manage campaign calendars, budgets, and performance tracking.

• Optimise marketing strategies to increase traffic, conversion, and sales.

4. Product & Content Management

• Create and maintain product descriptions, photos, and digital assets.

• Ensure all content is accurate, appealing, and SEO-friendly.

• Coordinate product launches and promotional activities.

5. Order Fulfilment & Customer Experience

• Coordinate with logistics and warehouse teams to ensure timely and accurate order fulfilment.

• Monitor customer reviews and enquiries to maintain a high level of service.

• Improve customer experience through UX enhancements and process improvements.

6. Data Analytics & Reporting

• Analyse sales data, traffic trends, and customer insights.

• Prepare weekly/monthly performance reports and action plans.

• Use tools such as Google Analytics, Meta Ads Manager, or marketplace dashboards.

7. Marketplace & Partner Relations

• Manage relationships with e-commerce platform account managers.

• Oversee platform campaigns, vouchers, and promotional opportunities.

• Ensure all marketplace activities meet platform guidelines.

8. Team Leadership

• Lead and supervise a team of e-commerce executives/coordinators (if applicable).

• Provide guidance, training, and performance feedback.

• Ensure timely execution of all e-commerce tasks and projects.

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce, or related field.

• Minimum 3–5 years of experience in e-commerce or digital marketing.

• Strong knowledge of online platforms (Shopify, WooCommerce, Lazada, Shopee, etc.).

• Proficient in Google Analytics, Meta Ads, and digital marketing tools.

• Strong analytical, planning, and problem-solving skills.

• Good communication skills and ability to work in a fast-paced environment.

• Experience in leading a small team is an advantage.