E-Commerce Executive

KINOFY PTE. LTD.; Serangoon Garden Circus; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading e-commerce firm in Singapore is seeking a dynamic E-Commerce Marketing Lead to drive marketing efforts focused on TikTok. The ideal candidate will manage campaign strategies, analyze performance metrics, and collaborate across teams to boost engagement and sales. A strong analytical background alongside 1-2 years of e-marketplace or digital marketing experience is preferred. This role demands creativity and proficiency in tools like TikTok Ads Manager. Join a fast-paced environment to enhance customer experiences and drive profitability.

Qualifications

• 1-2 years of experience in e-marketplace operations or digital marketing.
• Hands-on experience managing TikTok creators or affiliate programs preferred.
• Self-driven and creative mindset.

Responsibilities

• Lead E-Commerce marketing efforts by managing campaigns.
• Analyze performance metrics to enhance results.
• Drive revenue across digital platforms.

Skills

Analytical skills

Proficiency in Excel or Google Sheets

Marketing creativity

E-marketplace operations

Fast-paced work adaptability

Education

Diploma or Degree in Marketing, Business, or related field

Tools

TikTok Ads Manager

Creator marketplace tools

Job description

We are seeking a dynamic and results-driven individual to lead our E-Commerce marketing efforts. This role is responsible for end-to-end campaign management, affiliate and creator partnerships, paid ad strategy, and performance analysis on E-Marketplace focusing on TikTok. The ideal candidate is highly organized, creative, and analytical, with a deep understanding of TikTok’s ecosystem and trends. You will work cross-functionally with internal teams and platform partners to drive engagement, brand visibility, and sales conversion.

Key Responsibilities

• Contribute to the growth of the e-commerce business by enhancing customer experience,
• Conduct data analysis to generate commercial insights and support business decision-making.
• Drive revenue and profitability across all digital platforms.
• Monitor sales, promotions, marketing initiatives, and social media activities to identify strategic opportunities and partnerships.
• Coordinate with cross-functional teams to execute brand, marketing, and e-commerce activities.
• Implement customer retention and loyalty programmes to maximise customer lifetime value.
• Oversee order fulfilment processes, including store pickups, deliveries, and returns.
• Manage relationships with platform partners and external stakeholders.
• Plan, execute, and optimize TikTok marketing campaigns to support brand and sales objectives.
• Coordinate product focus, promotional mechanics, and campaign timelines with internal teams.
• Recruit, onboard, and manage TikTok affiliates and creators.
• Prepare and communicate campaign briefs, ensuring alignment and timely posting.
• Track and analyse affiliate and creator performance metrics to improve ROI.
• Set up, manage, and optimise TikTok Ads to drive awareness, engagement, and conversions.
• Monitor ad budgets, audience targeting, creatives, and overall ad performance.
• Track key performance metrics such as CTR, CVR, ROI, engagement, and reach across TikTok and digital campaigns.
• Generate weekly/monthly performance reports and provide actionable insights to enhance results.
• Work closely with design, marketing, logistics, customer service, and e-commerce teams to align TikTok and digital strategies with brand objectives.
• Liaise with platform representatives (e.g., TikTok Key Account Managers) for best practices, insights, and campaign support.

Requirements

• Diploma or Degree in Marketing, Business, or related field
• 1–2 years of experience in e-marketplace operations or digital marketing with hands‑on experience in TikTok, Shopee, or Lazada platforms and/or managing TikTok creators or affiliate programs preferred.
• Strong analytical skills with proficiency in Excel or Google Sheets
• Familiar with TikTok Ads Manager and creator marketplace tools
• Creative mindset, self-driven, and able to work in a fast-paced environment