E-Commerce Digital marketing manager - K Beauty skincare

Dermalogic; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading skincare company in Singapore seeks a Digital Marketing Manager for its K-beauty team. Responsible for managing a digital marketing team and executing campaigns to enhance brand visibility and sales on e-commerce platforms. Candidates should possess over 4 years of experience in digital marketing, strong skills in social media management, and analytical capabilities. The role is a full-time position with standard working hours and offers competitive salary and incentives.

Benefits

Competitive salary with incentives

Dynamic work environment

Staff discounts

Qualifications

• 4+ years of relevant experience in digital marketing and/or e-commerce.
• Hands-on experience with managing social media and digital marketing tools.
• Strong written and verbal communication skills.

Responsibilities

• Manage and grow the digital marketing team.
• Plan and execute digital marketing campaigns across various platforms.
• Monitor analytics and prepare performance reports.

Skills

Social media management

Google Analytics

SEO tools

E-commerce platforms

Content creation

Analytical thinking

Education

Diploma/Degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Canva

Photoshop

Mailchimp

Job description

E-Commerce Digital marketing manager - K Beauty skincare

We are seeking a highly motivated and creative Digital Marketing manager to join our dynamic K‑beauty cosmetic team in Singapore. This role is responsible for managing and growing an entire digital marketing team, including planning, executing, and overseeing digital marketing operations to maximize sales and brand visibility of @Weglowskin (Shopee/Lazada) cosmetics in the marketplace. This role also includes ongoing communication with Guardian store managers to collaborate on annual or special events we are required to join during the terms.

Key Responsibilities

• Digital Marketing – (Major role)
• Seek new KOL/Influencers in the cosmetic industry to engage in content creation that potentially drives high traffic on social media.
• Plan monthly seeding, set goals for each content piece, find the right keywords to drive high traffic for the content ads. Manage social media accounts: content creation, posting schedule, community engagement, and performance tracking.
• Ongoing communication with each brand’s managers from Korea to update and ask for support to maximize brand sales and reputation in Singapore.
• Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, TikTok).
• Develop and implement SEO/SEM strategies to improve website traffic and rankings.
• Monitor analytics and prepare performance reports, providing insights and recommendations for improvement.

E-Commerce and Retail shops (Guardian) – (Second role)

• Ensure product descriptions, images, and content are accurate and optimized.
• Monitor and analyze online sales performance, customer behavior, and conversion rates.
• Plan and execute online sales campaigns (e.g., 9.9, 11.11, Black Friday, festive sales).
• Regular communication with Guardian store managers to ensure alignment with their special event requirements (annual promotion).

Requirements

• Diploma/Degree in Marketing, E‑Commerce, Business, Communications, or related field.
• +4 years of relevant experience in digital marketing and/or e‑commerce.
• Hands‑on experience with social media management, Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and e‑commerce platforms.
• Strong written and verbal communication skills.
• Creative, analytical, and detail‑oriented with good time management.
• Able to work independently as well as in a team.

Nice-to-Have (Added Advantage)

• Knowledge of graphic design tools (e.g., Canva, Photoshop, Illustrator).
• Experience with email marketing platforms (e.g., Mailchimp).
• Familiarity with marketplace advertising (Shopee Ads, Lazada Sponsored Ads).
• Video editing skills for TikTok/Instagram Reels.

What We Offer

• Competitive salary with performance‑based incentives.
• Dynamic and collaborative working environment.
• Staff discounts on company products/services.

Working Conditions

• Schedule: 5 days per week (Monday‑Friday)
• Hours: 9:00 AM – 6:00 PM