E-commerce & CRM Executive

Owndays Singapore Pte Ltd; Singapore; On-site; SGD 40,000 - 55,000; Full time

Job summary

A leading e-commerce company in Singapore is seeking a professional to support online campaigns, CRM management, and performance marketing. The ideal candidate should have a bachelor's degree in business or marketing and 2 - 3 years of relevant experience. Responsibilities include executing CRM campaigns, tracking performance, and supporting marketing initiatives. Strong analytical skills, attention to detail, and good communication are essential for this role.

Qualifications

• 2 - 3 years of experience in eCommerce, CRM, or related roles.
• Experience with CRM tools.
• Understanding of performance marketing or analytics.

Responsibilities

• Support planning and execution of online campaigns.
• Execute CRM campaigns for online and offline customers.
• Track performance of CRM campaigns and journeys.
• Assist with execution support for performance marketing.

Skills

E-commerce

CRM management

Data analysis

Attention to detail

Communication skills

Education

Bachelor's degree in Business, Marketing, or related field

Tools

CleverTap

Google Analytics 4 (GA4)

PowerBI

Job description

1. E-commerce Execution

• Support the planning and execution of online campaigns (e.g. promotions, seasonal sales, product launches)

• Build and maintain campaign timelines and trackers

• Work closely with the design team for banner and creative asset creation

• Prepare clear briefs including banner sizes, copy, deadlines, and placement requirements.

• Grow online sales and other crucial online KPIs for the Singapore market.

• Support ad-hoc e-commerce and system-related tasks as required

2. CRM Execution (Online & Offline)

• Execute CRM campaigns for both online and offline customers across Email, Push Notifications, and SMS using CleverTap

• Work closely with the Marketing team to align CRM communications with ongoing brand, retail, and promotional campaigns

• Support segmentation based on customer behaviour, purchase history, and campaign objectives

• Set up campaign content, scheduling, journeys, and basic personalisation

• Manage recurring and always-on CRM flows (e.g. abandoned cart, post-purchase, win-back, reminders)

3. CRM Tracking & Reporting

• Track and monitor performance of CRM campaigns and journeys for online and offline initiatives

• Share campaign performance updates and insights with the Marketing team and internal stakeholders

• Maintain CRM trackers, dashboards, and reporting documents

• Identify gaps, issues, or optimisation opportunities and escalate when needed

• Support post-campaign reviews and learnings

4. Basic Performance Marketing Support

• Assist with execution support for performance marketing (Meta, Google, etc.)

• Upload creatives, update UTM parameters, and manage campaign documentation

• Pull basic performance reports and highlight trends

• Coordinate with internal or external media partners where required

Requirements

• Bachelor's degree in Business, Marketing, or a related field.

• 2 - 3 years of experience in eCommerce, CRM, or related roles

• Experience with CRM tools is a must (Familiarity with CleverTap is highly preferred)

• Experience with Analytics tools is a must (GA4 and PowerBI)

• Comfortable working with spreadsheets and data

• Understanding of performance marketing or analytics

• Strong attention to detail and ability to manage multiple tasks

• Good communication skills and ability to work with regional teams

• Willingness to learn and take ownership of execution tasks

Reporting Line

Reports directly to E-commerce Manager