Director of AI-Driven Lifecycle Marketing & Growth

Singtel; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading telecommunications company in Singapore seeks a strategic leader to manage and enhance customer lifecycle marketing. The role involves driving retention strategies and overseeing the integration of AI into marketing initiatives, while maintaining focus on churn reduction and revenue targets. Ideal candidates should possess a strong background in marketing strategy, customer management, and robust analytical skills, with a bachelor's degree as a minimum requirement. This position offers a dynamic work environment focused on innovation and growth.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• Bachelor's degree in Business, Marketing, Finance, or related field required.
• Experience in large corporations or MNCs with strong results orientation.
• Proven skills in marketing strategy and management.

Responsibilities

• Manage consumer base to reduce churn and improve ARPU.
• Lead development of lifecycle marketing strategies.
• Champion integration of AI into marketing initiatives.

Skills

Customer management

Lifecycle marketing

Stakeholder management

Analytical skills

Leadership

Education

Bachelor's degree in Business, Marketing, or related field

Master of Business Administration (MBA)

Tools

Customer analytics

Online and social media marketing

Customer loyalty program management

Job description

A leading telecommunications company in Singapore seeks a strategic leader to manage and enhance customer lifecycle marketing. The role involves driving retention strategies and overseeing the integration of AI into marketing initiatives, while maintaining focus on churn reduction and revenue targets. Ideal candidates should possess a strong background in marketing strategy, customer management, and robust analytical skills, with a bachelor's degree as a minimum requirement. This position offers a dynamic work environment focused on innovation and growth.