Director Marketing Fuel

Coca-Cola Singapore Beverages Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading beverage company in Singapore is looking for an experienced brand manager to develop and execute brand growth strategies. The ideal candidate will have 8-12 years of experience in brand management, particularly in the consumer-packaged goods sector. This role involves leading projects, influencing stakeholders, and developing annual business plans to drive brand success in a competitive market. Candidates should possess strong leadership skills and a proactive approach to market challenges.

Qualifications

• 8-12 years of experience in brand management and/or marketing in consumer-packaged goods.
• Experience in beverages or launching brands in new or entrenched segments is ideal.

Responsibilities

• Identify opportunities and develop brand growth strategies.
• Lead projects for business challenges and opportunities.
• Communicate brand strategy with stakeholders.

Skills

Leadership

Business Planning

Marketing Communications (MarCom)

Brand Strategy

Shopper Marketing

Advertising

Innovation

Demand Generation

Competitor Analysis

Marketing Strategies

Product Planning

Brand Storytelling

P&L Management

Agile

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Roles and responsibilities will include:

• Identify, analyze and synthesize multiple sources of information to identify opportunities and recommend the best path forward in the ‘fuel’ consumer need state. This will often require a strong ability to operate independently without a clear ‘playbook’.
• Lead projects to unlock business challenges and opportunities across existing TCCC flavour fuel brands, as business priorities and needs require it.
• You will leverage a strong understanding of developing, fragmented markets to integrate category, consumer and commercial insights to develop a winning plan. An ability to take in a holistic business view (beyond marketing) will be key to success in this highly competitive category and countries.
• Provide thought leadership to develop annual and multi-year brand growth strategies and business plans in Asean & South Pacific (ASP) (including a 24-month calendar) that delivers against overall brand vision, business objectives and financial targets.
• Inspire, engage & align ASP Operating Unit (OU) senior leadership and local Frontline teams on brand strategy and marketing programs with a strong ability to influence across and upwards with internal stakeholders, external agencies and our bottling partners.
• Adopt a ‘challenger mindset’ by identifying strategic, creative and resourceful ways for your brand/s to successfully enter new or entrenched segments, and champion the re-application/scaling of big successful ideas across countries.
• Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing by partnering with internal (e.g. R&D, Technical, Frontline marketing) and external (e.g., bottlers, agencies) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs. You will also make recommendations on the effective allocation of resources to ensure that your projects continue to move forward.
• Provides leadership and direction to the Content and End-to-end (E2E) teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers to direct their work activities in order to generate concepts for effective execution
• Lead research projects and insight development based on both quantitative and qualitative research methods and synthesize the learnings into strategic recommendations to key stakeholders.

Experience required:

8-12 years of experience in brand management and/or marketing in consumer-packaged goods. Experience in beverages or launching brands in new or entrenched segments is ideal. Bachelor’s degree required.

Work Focus

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand and portfolio within the region. Develops a holistic picture of where to play, how to win and what is required to deliver these plans including alignment of key stakeholders and making key decisions on resource needs/allocations.

Communication Focus

• Strong and influential communication through clear, concise and powerful storytelling will be key, given that this role frequently communicates with both internal (OU Leadership, Global team, OU Frontline, Commercial, Supply Chain, Technical, Franchise teams) as well as external partners (bottler, agency, supplier)
• Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes

Skills:

Leadership; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Innovation; Demand Generation; Competitor Analysis; Marketing Strategies; Product Planning; Waterfall Model; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Cross-Functional Integration; Profit and Loss (P&L) Management; Brand Management; Agile; Category Strategy; Business

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision

to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.