Digital Media Marketing Manager

ISERIOUS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading beauty marketing firm in Singapore is seeking an experienced Digital Marketing Specialist to develop strategies that enhance brand visibility and drive e-commerce growth. The ideal candidate has over 3 years of experience in digital marketing, with a proven track record in social media and influencer marketing. This role focuses on creating engaging content and analyzing campaign performance to optimize strategies.

Qualifications

• 3+ years of experience in digital marketing field.
• Strong track record in social media management and influencer marketing.
• Hands-on experience with beauty-related content creation.

Responsibilities

• Develop and implement digital marketing strategies for the beauty industry.
• Manage multi-channel campaigns across social media and e-commerce platforms.
• Drive growth and engagement across key social media platforms.

Skills

Digital marketing

Social media management

Influencer marketing

Content creation

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Meta Ads

TikTok Ads

Job description

Key Responsibilities

Digital Marketing Strategy

• Develop and implement digital marketing strategies tailored to the beauty industry, focusing on brand awareness, community engagement, and e-commerce growth.
• Manage multi-channel campaigns across social media, search engines, e-commerce platforms, and influencer networks.

Content & Brand Communication

• Create and oversee engaging beauty-related content (short videos, tutorials, lifestyle visuals, campaigns) that resonate with target audiences.
• Ensure brand consistency across all digital touchpoints, including website, social media, and e-commerce platforms.

Social Media & Influencer Marketing

• Drive growth and engagement across key platforms (Instagram, TikTok, Facebook, Xiaohongshu, etc.).
• Identify and collaborate with beauty KOLs/KOCs to strengthen brand visibility and product adoption.

Performance & Growth Marketing

• Plan and manage paid media campaigns to boost traffic, conversion, and customer acquisition.
• Analyze campaign performance, track KPIs, and optimize strategies to improve ROI.

Market Trends & Consumer Insights

• Monitor beauty industry trends and consumer behavior to adjust digital marketing tactics.
• Conduct competitor benchmarking to maintain a strong market positioning.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• +3 years of experience in digital marketing field.
• Strong track record in social media management, influencer marketing, and e-commerce promotion.
• Hands-on experience with beauty-related content creation and storytelling.
• Familiar with digital tools such as Google Analytics, Meta Ads, TikTok Ads, or equivalent.
• Creative, data-driven, and detail-oriented with strong project management skills.