Digital Marketing Specialist

Tay Shop Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic digital marketing firm in Singapore seeks a Digital Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have at least 5 years of experience in digital marketing, skilled in managing campaigns, and using analytics to inform decisions. Responsibilities include oversight of social media and website management, along with the production of engaging content. Attractive salary and benefits are included.

Benefits

Attractive Salary

Bonuses

Staff Benefits

$2000 Product Allowances

Qualifications

• Minimum 5 years of experience in digital marketing combining strategy and creative execution.
• Skilled in digital campaigns, online advertising, and multimedia content creation.
• Strong understanding of UX, CRO, and customer journey optimization.

Responsibilities

• Execute digital marketing strategies and manage the digital marketing funnel.
• Develop engaging multimedia content for various platforms.
• Oversee and manage company website and implement SEO best practices.

Skills

Digital marketing strategy

Social media management

Content creation

Data analytics

Tools

WordPress

CRM tools

SEO tools

AI-powered tools

Job description

Location

Somerset

Work Hours

Mon to Thurs (9.30am - 6pm); Fri until 5.30pm

• International Caucasian‑owned company with a vibrant culture
• Attractive Salary, Bonuses & Staff Benefits
• Many Parties and Team Bonding Events
• $2000 Product Allowances for All Staff

Duties

• Responsible for executing strategy and tactics of digital, online/social media plan of action, tools and systems.
• Develop and execute comprehensive digital marketing strategies that increase brand awareness, engagement, and conversion.
• Manage the entire digital marketing funnel – from campaign ideation and targeting to optimization and performance analysis.
• Develop content creation and ensure translation of concepts into actual execution and deployment of tools and materials into the field.
• Ensure proper visual materials for Digital/Online marketing activities (videos, photos, etc.).
• Digital support to generating leads to Commercial operations (Digital ads/social media campaigns/online tools).
• Collaborate cross‑functionally with content, design, product, and sales teams to align messaging and ensure brand consistency.
• Coordinate external vendors or freelancers where relevant.

Social Media

• Develop and execute social media strategies that align with business goals and brand storytelling.
• Content creation (hands‑on) of multimedia content for social media platforms.
• Monitor trends, competitors, and audience insights to inform agile content creation.
• Engage with followers and build community relationships that reinforce brand loyalty.

Content, Creative & AI Integration

• Lead content strategy and production for web, social, and email channels.
• Maintain a consistent, engaging visual and written identity across all touchpoints.
• Manage a content calendar aligned with marketing campaigns, launches, and seasonal priorities.
• Use AI‑powered tools (Midjourney, Runway, Synthesia, Pika, DALL·E, or equivalent) to create innovative images, videos, and marketing assets.

Website & Platform Management

• Oversee and manage company website using WordPress and Bricks Builder.
• Ensure proper management of landing pages, campaign hubs, and microsites to support marketing objectives.
• Implement SEO best practices to maximize search visibility and organic growth.

Data, Analytics & Reporting

• Produce and present digital marketing reports and analyses highlighting key metrics, insights, and recommendations.
• Track KPIs across all digital channels (SEO, PPC, social, email, and website performance).
• Email and CRM Marketing where relevant (Plan and execute targeted email marketing campaigns that nurture leads and support retention).
• Utilize CRM data to personalize outreach and measure campaign performance.

Requirements

• Min. 5 years’ experience in digital marketing combining strategy and creative execution, preferably in a similar industry.
• Skilled in digital campaigns, online advertising, website management (WordPress required), and multimedia/AI‑based content creation.
• Experience managing vendors, supporting sales‑driven marketing initiatives, and using analytics, CRM, and automation tools.
• Strong understanding of UX, CRO, and customer journey optimization.

Kindly send your resume to 9728 9671 !!!