Digital Marketing Manager

MITRADE GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global trading firm based in Singapore is looking for a Digital Marketing Manager to lead paid search marketing strategies utilizing Google Ads. The role demands excellent analytical skills and a deep understanding of campaign management. Responsibilities include managing advertisements, optimizing ROI, and conducting market research. Successful candidates will have at least 5 years of experience with Google Ads and should be fluent in both Chinese and English to effectively collaborate with regional teams. A competitive compensation package is offered, along with opportunities for growth.

Benefits

Competitive compensation package

Career growth opportunities

Collaborative work environment

Qualifications

• Minimum 5 years of experience with Google Ads.
• Excellent data analysis skills to interpret metrics and trends.
• Ability to work in high-pressure, ambiguous environments.

Responsibilities

• Manage and execute keyword advertising campaigns on Google Ads.
• Monitor account data and make optimization adjustments.
• Conduct market research and adjust advertising strategies.

Skills

Google Ads campaign management

Data analysis

Bilingual in Chinese and English

Education

Bachelor's degree or equivalent qualification

Job description

Company Overview

Mitrade is an award-winning global Contract for Difference (CFD) and forex broker, regulated by authorities in Australia (ASIC), Cyprus (CySec), the Cayman Islands (CIMA), and Mauritius (FSC). We were founded in Melbourne, Australia and have offices worldwide.

Leveraging our proprietary in-house state-of-the‑art technology, Mitrade has developed a one-stop digital trading platform tailored for investors. We offer market data, news, and analysis, as well as trading and risk management services within a comprehensive user‑centric FinTech ecosystem. Serving more than six million users globally, Mitrade is accessible via various platforms such as mobile (iOS and Android), desktop applications, and web browsers.

Role Summary

We are seeking an experienced Digital Marketing Manager to provide strategic leadership and operational excellence across our paid search marketing initiatives leveraging Google Ads. This role combines deep expertise in search engine marketing with strong analytical and business acumen to drive campaign performance, optimize ROI, and support data‑driven decision‑making across the organization. Working closely with marketing, product, and regional teams, the Digital Marketing Manager will lead the development and execution of comprehensive paid search strategies, streamline campaign operations, and deliver actionable insights to stakeholders to achieve growth objectives.

Responsibilities

• Managing and executing keyword advertising campaigns to run performance‑driven campaigns focused on measurable outcomes (Google Ads)
• Monitoring search ad account data, analyzing performance, making optimization adjustments, and continuously improving accounts to increase ROI; accountable for overall advertising effectiveness
• Assisting in developing and planning advertising and promotional strategies; regularly collecting market promotion and advertising information
• Gathering the latest channel updates, understanding marketing directions and trends, and exploring new advertising methods
• Conducting regular market research, building and refining data analysis models and reports on competitors’ channels, regions, marketing strategies, and product strategies, and adjusting advertising strategies accordingly

Requirements

• Bachelor's degree or equivalent qualification
• Minimum 5 years of Google Ads experience
• Deep understanding of Google Ads campaign management, maintenance, and optimization; familiar with various types of Google ad placements
• Excellent data analysis skills with the ability to interpret metrics, identify trends, and make data‑driven decisions
• Ability to translate concepts into concrete actions in high‑pressure, ambiguous environments
• Good command of both written and spoken Chinese and English, with the ability to collaborate and communicate effectively and professionally with Chinese‑speaking counterparts who converse only in Mandarin Chinese, across regional offices

Benefits

• Competitive compensation package
• Career growth and personal development within a growing global organization
• A flat organizational structure that values collaboration and transparency