Digital Marketing Manager

Nautilus Labs Pte Ltd; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A tech-driven company in the maritime sector is seeking an experienced digital marketing professional to enhance their online visibility and manage marketing strategies. You will lead SEO efforts, run paid media campaigns, and oversee social media management in a hybrid work environment. Ideal candidates have 5+ years of B2B marketing experience and a passion for sustainability in the shipping industry.

Qualifications

• 5+ years of experience in digital marketing for a B2B company.
• Fluent English speaker with excellent writing skills.
• Strong experience in SEO management for B2B.
• Familiarity with HubSpot reporting and analytics.

Responsibilities

• Develop and implement website SEO strategy.
• Manage paid social and PPC activities.
• Create and manage organic social media posts.
• Handle marketing reporting through HubSpot.

Skills

Digital marketing

SEO strategy development

Paid media campaigns

Social media management

Marketing analytics

Graphic design (Figma, Adobe Photoshop)

Tools

HubSpot

Google Analytics

Google Ads

SEMrush

Job description

Job Description About Nautilus.

Nautilus is building artificial intelligence to advance the efficiency of ocean commerce. We deliver technology to help shipping companies minimize fuel consumption, maximize operational efficiency, and optimize fleet performance. By arming ship owners and operators with real-time predictive decision support, Nautilus is reducing greenhouse gas emissions and making global trade sustainable.

Ocean shipping consumes over $100 billion dollars of fuel every year, and up to 30% of it can be saved. For owner-operators, reliance on manually collected and analyzed data makes it difficult to optimize fleet performance in real-time. By providing a unified data platform that leverages machine learning, Nautilus helps its clients make better decisions to maximize the return on each ship and every voyage. For our clients, this means they drive closer collaboration, greater transparency, and stronger accountability across their global teams every day.

About You.

You’re not looking to work in an established corporate company. You don’t want to be a cog in a machine. You relish the challenge of working at a scale‑up where you have to work out how to solve the problems facing you.

You want to work at a mission‑driven company that is making a genuine difference to the world. You care about the environment and you’d feel proud to know you’re helping reduce carbon emissions in the shipping industry. As a bonus, you know a bit about the maritime sector, or you’ve got an interest in the ocean.

You love all aspects of digital marketing, and like the variety it offers, especially in a scale‑up. You like the fact that you’ve got a huge number of different things to do, and that you’re the one who can decide how they get done.

But in particular, you’ve got experience running effective paid media campaigns; developing and implementing SEO strategies; managing organic social media; and reporting on the real impact of all marketing activities.

You blend an analytical, numbers driven approach with a creative mindset. You’re equally happy creating a marketing report as you are drafting a social post or creating a graphic. But you’re also more than willing to try your hand at whatever needs doing to solve the immediate problem, even if you don’t have the experience.

You’re very happy working as part of a team, but being responsible for your specific tasks. You get satisfaction from being given a problem to solve without always being told how to solve it.

Responsibilities

• Develop and implement our website’s SEO strategy to increase relevant traffic
• Manage our paid social and PPC activity to increase awareness and increase conversions
• Create organic social media posts and manage our organic social media channels
• Create social media graphics using existing templates
• Manage our marketing reporting and analytics through HubSpot and Google Analytics
• Maintain the website, ensuring the site is optimised for SEO and conversions
• Provide local marketing support where needed
• Manage our conversion tracking using Google Tag Manager, Dealfront and HubSpot

Proficiencies and Qualifications

• 5+ years of experience in digital marketing for a B2B company, ideally at the start‑up or scale‑up stage
• Fluent English speaker with flawless writing skills
• Demonstrable experience of managing SEO for a B2B company
• Very good writing skills in a range of formats, from social posts to blogs
• Experience using HubSpot, especially the reporting and analytics features
• Experience of the entire Google product suite, especially Google Analytics, Google Tag Manager, Google Ads and Google Search Console
• Deep experience with SEMrush or equivalent (Ahrefs)
• Experience of running LinkedIn and Twitter advertising campaigns generating demonstrable ROI
• Certified in Google Ads and Google Analytics
• Some experience of graphic design software such as Figma or Adobe Photoshop
• Bonus: Maritime industry experience or exposure!

Our Core Values

We’re THOUGHTFUL, with a bias towards action.

We’re an INCLUSIVE crew, and we are not passengers along for the ride.

We’re DIRECT and we ask the tough questions.

We EMPATHIZE with humanity.

Location

Singapore [Hybrid].