Digital Marketing Manager

AIKONIC FUTURE TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A global AI-tech company in Singapore is seeking a Marketing Specialist to drive content strategy for short-video platforms like TikTok and YouTube. The role demands experience in social media marketing, collaboration with influencers, and analytics. Candidates should have a passion for AI and consumer electronics, fluency in English, and preferably skills in Chinese or Japanese. This opportunity promises career progression and competitive compensation.

Benefits

Global brand-building opportunity

Fast career progression

Competitive salary and bonuses

Qualifications

• Minimum 2 years of relevant working experience in marketing or content roles.
• Hands-on experience with TikTok, YouTube, or Instagram short-video platforms.
• Understanding of KOL/KOC ecosystems and workflows.

Responsibilities

• Plan and execute content strategy for TikTok, YouTube Shorts, and Instagram Reels.
• Identify and manage influencers worldwide for brand collaboration.
• Analyze advertising performance metrics and optimize content.

Skills

Marketing experience

Content creation

Social media expertise

Influencer marketing

Data analytics

Fluency in English

Proficiency in Chinese

Proficiency in Japanese

Job description

Key Responsibilities

1. Global Short‑Video Growth

• Plan and execute content strategy, scripting and distribution for TikTok, YouTube Shorts and Instagram Reels.
• Produce multi‑format content: product demos, unboxing, comparison tests, AI workflow showcases, lifestyle storytelling, etc.
• Build and manage a global brand account matrix with consistent daily / weekly / monthly content output.
• Identify global content trends and build continuous viral content capabilities.
• Track performance metrics (views, engagement, retention, conversion) and optimize accordingly.

2. Global KOL / KOC Collaboration (Influencer Marketing)

• Identify, evaluate and manage influencers worldwide (nano to mid‑tier).
• Coordinate communication, content quality review, scheduling and ROI tracking.
• Build long‑term relationships with tech reviewers, language‑learning creators and lifestyle influencers.
• Leverage influencer ecosystems to scale brand awareness and drive sales performance.

3. Brand Growth System Development

• Deeply understand AI hardware, software features and workflow capabilities to extract key value propositions.
• Contribute to monthly, quarterly and annual global brand growth plans.
• Build a full‑funnel growth loop: Content → Attention → Traffic → Conversion → Sales.
• Refine brand positioning, storytelling, visual identity and messaging to ensure global consistency.

4. Advertising & Sales Conversion (Ads & Conversion)

• Support TikTok Ads / Meta Ads / Google Ads strategy and execution.
• Analyze CPM, CTR, CVR, ROAS, CAC and propose data‑driven optimization.
• Improve e‑commerce and website conversion through content‑led funnels.
• Build content‑driven sales models (influencer‑driven conversion, short‑video‑driven conversion, etc.).

5. Cross‑functional Collaboration

• Collaborate closely with product, design, video, operations and regional teams.
• Ensure content localization for US / EU / JP / SEA markets.
• Support PR events, trade shows, channel activations and global launch campaigns.

Requirements

Must‑have

• Minimum 2 years of relevant working experience in marketing, content, social media or growth‑related roles.
• Hands‑on experience with TikTok / YouTube / IG short‑video platforms.
• Understanding of KOL / KOC ecosystems and influencer marketing workflows.
• Passion for AI, consumer electronics and content‑driven growth.
• Strong execution, ownership and ability to thrive in fast‑paced environments.
• Fluency in English is required. Proficiency in Chinese and / or Japanese will be an advantage, as the role works closely with creators and partners in Chinese‑ and Japanese‑speaking markets.

Nice‑to‑have

• Experience in AI, tech, or consumer electronics marketing.
• Experience with global influencer campaigns.
• Knowledge of Ads optimization and analytics.
• Ability to script or create short videos.

What We Offer

• Opportunity to build a global AI‑tech brand from the ground up.
• Ownership of core growth strategies and influence on company direction.
• Collaboration with global creators, partners and top‑tier platforms.
• Fast career progression (Marketing Manager → Growth Lead → Global Head of Growth).
• Competitive salary, bonuses and performance incentives.

We are an equal opportunity employer. All applications will be considered regardless of age, gender, race, nationality, religion or marital status.