Digital Marketing Executive | Music School | ATL + BTL Exp | Campaign & Copywriting | 5 days | [...]

-; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading music education institution in Singapore is looking for a Digital Marketing Executive to assist in campaign execution, manage social media content, and design promotional materials. The ideal candidate should hold a diploma in Marketing Communications and have at least 2 years of relevant experience. Proficiency in design tools such as Canva and knowledge of Adobe products are advantageous. This role offers a dynamic work environment with opportunities for creativity and collaboration.

Qualifications

• Preferably possess at least a Diploma in Marketing Communications, Advertising, or a related discipline.
• Preferably 2 years of work experience in marketing and/or advertising.
• Familiarity with various social media and digital channels, including digital marketing tools.
• Proficient in online design tools such as Canva.
• Knowledge of Adobe Products (Photoshop, Illustrator, and InDesign) is a plus.
• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.

Responsibilities

• Assist in executing quarterly campaigns from ideation to design and copywriting.
• Execute daily social media posts across multiple platforms.
• Design and develop official posters for events.
• Undertake curricular and administrative projects for events.
• Conduct area market exercises and collate data.

Skills

Familiarity with digital marketing tools

Proficiency in Canva

Knowledge of Adobe Products

Proficient in Microsoft Office

Education

Diploma in Marketing Communications, Advertising, or related discipline

Job description

Digital Marketing Executive | Music School | 5 days | Hougang

Location: Hougang St, Singapore (Kovan)

Working days: 5 days (Mon - Fri)

Working time: 7.30 to 5.15 pm or 8.30 to 6.15 pm or 9.30 to 7.15 pm

Salary: $3000 - $3500

Key Responsibilities:

Campaign / Creative Execution

• Assist in executing quarterly campaigns from ideation to design and copywriting.
• Coordinate photoshoots and video shoots for campaign content when necessary.
• Develop campaign artworks based on approved sizing for social media and Google.
• Ensure seamless implementation of campaign details across multiple channels, including our official website.

Digital Marketing (BTL)

• Execute daily social media posts across multiple platforms.
• Conceptualize and design digital content, ensuring compliance with brand standards and guidelines.
• Support Retail branches with the design and development of Trial Lesson schedules and announcements.
• Ensure Trial Lesson details are successfully implemented across various channels, including our official website.
• Monitor various media platforms and propose new social media tools to enhance online presence.

Print Advertising (ATL)

• Design and develop official posters for events, competitions, and examinations.
• Assist Retail branches with ATL materials for non-digital channels.
• Support the maintenance and replenishment of in-store marketing collaterals.

Concerts, Competition and Events

• Undertake curricular and administrative projects, assisting in the organization of concerts, festivals, and other events.
• Work collaboratively in marketing, operations, and logistics across various events.
• Develop and design administrative documents, including rules and regulations, registration forms, and grading sheets.
• Ensure budget adherence and tracking.
• Collaborate with internal and external stakeholders.

Ad-hoc Projects – Area Marketing and Competitor Survey

• To conduct area market exercises at interim periods; collate data and understand each district's market development to introduce courses that meet specific needs.
• Collaborate with Music Professionals to update and introduce courses in line with the growth objectives of pop music and adult music courses.
• Carry out Ad-hoc tasks as assigned by supervisor.

Requirements

• Preferably possess at least a Diploma in Marketing Communications, Advertising, or a related discipline.
• Preferably 2 years of work experience in marketing and/or advertising.
• Familiarity with various social media and digital channels, including digital marketing tools.
• Proficient in online design tools such as Canva.
• Knowledge of Adobe Products (Photoshop, Illustrator, and InDesign) is a plus.
• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.