Digital Marketing Executive

ORIENT CROWN SINGAPORE; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic e-commerce company in Singapore is seeking a Digital Marketing Executive to lead marketing campaigns, manage social media strategies, and oversee email marketing. The ideal candidate will have experience in executing successful digital marketing initiatives and strong communication skills. Responsibilities include creating product listings, optimizing campaigns for better performance, and analyzing key metrics to drive success. This role requires creativity and a passion for digital marketing within a fast-paced environment.

Qualifications

• 1-2 years of experience in digital marketing or e-commerce.
• Strong command of English language.
• Ability to work independently.

Responsibilities

• Manage and optimize digital marketing campaigns.
• Create product listings on e-commerce platforms.
• Develop social media marketing strategies.
• Craft engaging email marketing content.

Skills

Social media marketing

Digital marketing campaigns

Email marketing

SEO/SEM

Education

Diploma or higher in Marketing

Tools

Adobe Suite

E-commerce platforms

Job description

Roles & Responsibilities

Job Description & Requirements

Job Description

We are looking for a highly motivated, innovative and detail-oriented Digital Marketing Executive, Creative thinker who is still able to work both independently and as a part of a team.

This person directly owns the performance outcomes for our e-commerce platforms and will be responsible for overseeing the copywriting, email marketing as well as the creation of product listing across existing and future platforms.

He / She will report directly to the head of marketing. He / she is expected to work closely with the team leader to ensure that digital strategies are effectively integrated into brand marketing and paid media efforts.

Day-to-day Responsibilities

• Plan, execute and manage digital marketing campaigns and online advertisements including web / SEO / SEM / Social media / e-commerce sites to increase traffic and brand awareness.
• Creation of product listings and crafting of product write-ups on e-commerce platforms (Shopify, Lazada, Amazon and any other future platforms)
• Implementing Facebook and Google Ads Campaign
• Working closely with sales team to strategize campaigns for lead generation activities
• Report and / or fix any errors or bugs in online content
• Continually monitor page rank on Google, and optimize our admin page to ensure we are above the fold for all relevant keywords & search terms.

Social Media Marketing

• Own the development of a strategic social media marketing plan across all new and existing social media channels to drive acquisition performance KPIs
• Planning of social media calendar, brainstorming ideas, content creation and execution to meet all performance objectives
• Conceptualising and creating engaging content and banners across platforms
• Track success of social media initiatives and ensure set KPIs are met by analysing key data, metrics and insights of respective digital media platforms
• Ensure quality control of the company’s relevant conversations and responses in social media and marketplaces.

Email Marketing

• Craft compelling and results-driven email marketing and banners
• Drive initiatives to grow email database and optimize EDM objectives like open rates, click through and conversions

Requirements

• Possess at least Diploma / Advanced / Higher / Graduate Diploma in Marketing or related fields
• At least 1-2 years proven track‑record of executing high conversion social media marketing campaigns.
• Proficiency in English is a must
• Good understanding of e-commerce would be preferred.
• Knowledge of Adobe Adobe Suite (preferred).
• Products Photography skills would be an added advantage.
• Able to work independently.
• Experience in using / managed the Ecommerce Platforms and Social Media Marketing.

We regret to inform you that only shortlisted candidates will be contacted.