Digital Marketing & Content Strategist – Aesthetic Clinic Industry | 0580

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading HR consultancy firm in Singapore is seeking a Marketing Specialist to promote clinic services and enhance brand visibility. The role involves managing marketing campaigns, content creation, and digital advertisement optimization across various platforms. Candidates should have a solid background in digital marketing, strong analytical skills, and project management experience. This position offers a salary range of $2500 - $3500. The ideal candidate must thrive in a dynamic environment and stay updated on marketing trends.

Qualifications

• Proven experience in digital marketing strategies and execution.
• Ability to create engaging content across various platforms.
• Strong analytical skills for performance evaluation.

Responsibilities

• Promote clinic treatments to clients to boost sales.
• Manage marketing efforts for aesthetic clinics.
• Oversee content creation across social media platforms.
• Coordinate marketing activities with agencies and partners.
• Plan budgets and monitor campaign performance.

Skills

Digital marketing expertise

Content creation

Budget management

Social media management

SEO knowledge

Project management

Job description

4 Weekdays: 10am to 8pm (inclusive of a one hour break); Saturday: 10am to 6pm (inclusive of a one-hour break)

Salary range: $2500 - $3500

Location: Somerset

Responsibilities

• Contribute to clinic sales through the promotion of clinic treatments to clients.
• Manage marketing efforts for aesthetic clinics by conceptualizing, planning, and executing targeted campaigns to enhance brand visibility and patient engagement.
• Oversee content creation and management across all clinic-owned social media platforms, including LinkedIn, TikTok, Instagram, and Facebook, as well as landing pages, SEO-focused articles, and POS materials.
• Coordinate group-level marketing activities, collaborating with multiple agencies, vendors, influencers, and business partners to ensure alignment and consistency.
• Plan and allocate budgets and timelines for marketing campaigns; monitor performance and refresh content periodically across social media and websites.
• Develop and launch optimized digital advertisements to drive brand awareness and business growth.
• Track and evaluate the effectiveness of digital marketing efforts using web analytics tools and performance metrics.
• Stay informed on current digital marketing trends and continuously refine strategies to ensure relevance and effectiveness.
• Ad hoc duties and projects as assigned by the Reporting Officer.