Digital Marketing (China Market Focus)

HAO BIZCON PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic digital marketing firm in Singapore is seeking a Digital Marketing Executive to develop strategies targeting clients in mainland China and Chinese-speaking regions. The ideal candidate must have 1-3 years of relevant experience, native Mandarin proficiency, and skills in managing WeChat accounts and Baidu campaigns. This role offers a key opportunity to expand the firm's brand in the Chinese market within a supportive work environment.

Benefits

Supportive work environment

Strategic role in company expansion

Opportunity to shape marketing presence

Qualifications

• 1-3 years of digital marketing experience focusing on mainland China.
• Native-level Mandarin proficiency for creating marketing copy.
• Familiarity with Chinese analytics tools.

Responsibilities

• Develop and execute digital marketing strategies for mainland China.
• Create and manage content in Mandarin for digital channels.
• Manage WeChat Official Account and lead nurturing.

Skills

Digital marketing strategy development

Content management on WeChat

SEO/SEM for Baidu

B2B lead generation

Fluent Mandarin

Cultural awareness of China

Education

Diploma or higher in Marketing/Business Administration/Chinese Studies

Tools

WeChat Official Accounts

Baidu PPC

Job description

Overview

We are looking for a culturally-aware and results-driven Digital Marketing Executive to develop, implement, and manage our digital marketing strategy targeting clients in mainland China and Chinese-speaking clients in Singapore. The ideal candidate will have hands-on experience with China's key digital platforms and a proven ability to generate B2B leads. You will be instrumental in building our brand presence, engaging prospective clients, and driving business growth from this key market segment.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy for the mainland China market, utilizing platforms such as WeChat (Official Accounts, Mini Programs), Baidu (SEO / SEM), Zhihu (知乎), and Douyin (抖音).
• Create, localize, and manage engaging content in fluent, business-proficient Mandarin Chinese for all our digital channels.
• Manage the company's WeChat Official Account, including content planning, publishing, community management, and lead nurturing.
• Plan and manage paid advertising campaigns on platforms like Baidu PPC and Tencent Ads.
• Conduct keyword research and optimize our online presence for the Baidu search engine (Baidu SEO).
• Establish Hao Bizcon's professional voice on B2B-relevant platforms like Zhihu to build authority and trust.
• Measure and report on the performance of all digital marketing campaigns, analyzing ROI and KPIs specific to the Chinese market.
• Monitor digital trends, competitor activities, and regulations within China to adapt strategies accordingly.

Qualifications and Skills

• Educational Requirement: Diploma or higher in Marketing, Business Administration, Chinese Studies, or a related field.
• Language Skills: Native-level proficiency in written and spoken Mandarin Chinese is essential to create compelling marketing copy and communicate effectively with clients. Proficiency in English is also required for internal communication.
• Experience: 1-3 years of digital marketing experience, with a mandatory focus on the mainland China market.
• Platform Skills: Demonstrable, hands-on experience managing WeChat Official Accounts and running campaigns on Baidu.
• Analytical Skills: Familiarity with Chinese analytics tools and a strong understanding of user behaviour on Chinese platforms.
• Cultural Understanding: Deep understanding of the cultural nuances and business etiquette in China.
• Personal Attributes: A proactive and adaptable individual who can navigate the dynamic and rapidly evolving Chinese digital landscape.

What We Offer

• A key role in the company's strategic expansion into the China market.
• A collaborative, supportive, and forward-thinking work environment that values cross-cultural expertise.
• The opportunity to build and shape the company's marketing presence for a vital market from the ground up.