Digital Marketing & Brand Manager

RECRUIT HAUS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A reputable educational institution in Singapore seeks an experienced marketing professional to drive student engagement and enhance visibility through strategic marketing efforts. The ideal candidate will plan and implement digital marketing campaigns while collaborating closely with internal teams and external partners. A Bachelor's degree in a relevant field and experience in the education sector are preferred.

Qualifications

• Demonstrated experience in planning and executing digital marketing campaigns.
• Experience in the education sector or working with student-focused campaigns is a plus.

Responsibilities

• Implement marketing and communication plans aligned with institutional priorities.
• Lead initiatives to boost program awareness and student participation.
• Oversee media relations and public-facing communications.
• Plan and optimize paid digital campaigns across platforms.
• Track campaign effectiveness using analytics.

Skills

Digital marketing campaign planning

Social media marketing

Content strategy

Data analytics for campaign improvements

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Search Console

Job description

Overview

Role Overview: This pivotal role combines strategic planning with practical execution to enhance the institution’s visibility, drive student engagement, and support overall growth objectives.

Responsibilities

• Shape and implement marketing and communication plans that align with institutional priorities.
• Lead targeted initiatives to boost program awareness and student participation.
• Oversee media relations, public-facing communications, and brand presence across platforms.
• Direct content strategy, ensuring cohesive messaging across campaigns, digital channels, and marketing materials.
• Plan, manage, and optimise paid digital campaigns, leveraging platforms such as Google, Facebook, and LinkedIn.
• Track campaign effectiveness using analytics and recommend data-driven improvements.
• Coordinate with external agencies, vendors, and partners to deliver high-quality marketing outputs.
• Work closely with internal stakeholders, including sales teams and academic divisions, to align marketing efforts with institutional goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Demonstrated experience in planning and executing digital marketing campaigns across social media and online channels.
• Skilled in using platforms and tools such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console for campaign optimisation.
• Experience within the education sector or working with student-focused campaigns is a plus.

Interested candidates, please send your updated resume to [e-mail]