Roles & Responsibilities
As a Digital Engagement Manager, you will serve as the vital bridge between technical teams and business users across the company. Your primary focus is to facilitate successful technology adoption by translating technical concepts into accessible, business-relevant language that empowers non-technical staff to confidently embrace new ICT solutions. You will design and deliver engagement strategies that build understanding, reduce technology anxiety, and foster collaborative relationships between technical and business teams whilst ensuring alignment with organisational and WOG digital transformation objectives.
Key Responsibilities:
Technical-Business Communication
- Translate technical concepts into clear, business-focused language for non-technical users.
- Develop user-friendly communication materials across multiple channels.
- Create engaging content that simplifies technology and explains its benefits to users.
- Facilitate sessions for technical teams to present solutions in accessible formats.
Technology Adoption and User Empowerment
- Design and deliver engaging conferences to help business users understand new ICT solutions.
- Facilitate sessions to communicate the internal company’s ICT Prioritization Framework and address concerns from business units.
- Develop peer support networks with CIO Council members to understand business needs and promote ICT upskilling and competency development.
- Create supportive learning environments that build user confidence in their technical abilities.
Stakeholder Engagement
- Facilitate dialogue between technical and business teams to improve collaboration.
- Manage engagement sessions to understand user challenges and adoption barriers.
- Advocate for business user needs with technical teams through town halls or round-table sessions.
Change Management and Support
- Establish feedback mechanisms to understand business user challenges and ensure alignment with organisational and WOG objectives.
- Assess user readiness and develop strategies to address adoption challenges.
Monitor adoption patterns and feedback to identify support needs.
- Collaborate with technical teams to advocate for appropriate ICT solutions promptly.
As a Digital Engagement Manager, you will need to have:
- Bachelor's degree in Communications, Business Administration, Information Systems, or a related field.
- Minimum of 2 years of experience in user engagement, business analysis, technical communications, or technology‑business interface roles.
- Proven experience facilitating technology adoption or digital literacy initiatives, preferably in public sector organisations.
- Excellent written and presentation skills for diverse audiences, particularly non-technical professionals.
- Creative content development skills, including visual communication, storytelling, and multimedia content creation.
- Ability to quickly grasp technology concepts and identify practical business applications.
- Strong relationship‑building skills to work effectively with business and technical stakeholders.
- Familiarity with public sector technology initiatives and change management frameworks is advantageous.
- Proficiency with digital communication tools (Teams, SharePoint, Forms, Canva) and analytics platforms (Power BI) is advantageous.
Tell employers what skills you have
- Digital Transformation
- Visual Communication
- Content Creation
- Multimedia
- Change Management
- Business Analysis
- Public Sector
- Digital Technology Adoption and Innovation
- Canva
- Stakeholder Engagement
- SharePoint
- Digital Literacy
- Adobe forms
- Written Skills
- Presentation Skills
- Business Communications
- Storytelling
- Microsoft Teams
- Power BI
- Relationship-building Skills