CX Demand Manager

SAP SE; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading enterprise software company in Singapore is seeking a strategic leader to drive demand generation for its Customer Experience division. Candidates need significant experience in enterprise software and proven project management skills. This role involves collaborating with senior leadership to align strategies and execute planned initiatives. Strong communication skills and a data-driven approach are essential for success in this dynamic environment. The ideal candidate will play a crucial role in shaping growth while enhancing their leadership impact.

Benefits

Constant learning and skill growth

Great benefits

Qualifications

• Significant professional experience in enterprise software, cloud/SaaS, or revenue operations.
• Proven success in data-driven demand generation approaches.
• Deep understanding of pipeline governance and forecast readiness.

Responsibilities

• Own the yearly Integrated Demand Generation plan for SAP Customer Experience.
• Lead market and pipeline analysis to identify growth opportunities.
• Orchestrate demand across all Sources of Demand.

Skills

Enterprise software experience

Project and program management

Data-driven demand generation

Executive-level communication

Education

Significant professional experience in relevant fields

Job description

We help the world run better At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders across over 20 industries and 80% of global commerce, and we need your unique talents to shape what’s next. The work is challenging—but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll do

SAP Customer Experience (CX) helps organisations connect every customer touchpoint—from marketing and commerce to sales and service—to deliver consistent, intelligent, and personalised customer experiences at scale. The SAP CX business in APAC is entering a pivotal phase of growth, creating an opportunity to build a stronger, more predictable demand and pipeline engine that supports sustainable scale across diverse markets. You will work in close partnership with the CRO and the CX leadership team, operating at a senior level to align strategy, execution, and governance across the region.

Key responsibilities

Demand planning & strategic leadership

• Own the yearly Integrated Demand Generation plan for SAP Customer Experience (CX), aligned with regional, MU, and Line of Business priorities.
• Partner with senior Sales and CX leadership to translate growth priorities into executable demand strategies.
• Lead market and pipeline analysis (internal and external) to identify whitespace, growth opportunities, and prioritisation.
• Ensure account planning translates into concrete demand actions and early pipeline.
• Define and maintain high‑quality demand enablement assets, including prospect lists, cheat sheets, and discovery frameworks.
• Collaborate with senior Demand Managers / BDMs across regions to scale best practices and execution models.

Demand execution & cross‑functional orchestration

• Orchestrate demand across all Sources of Demand, including Marketing, Sales (quota carriers), Partners, Customer Success & Services, Digital Hub / Sales Development.
• Lead regional Demand Generation Councils and execution cadences.
• Ensure balanced pipeline contribution by source, campaign, and quarter.
• Provide senior‑level oversight of marketing events, partner activations, and digital campaigns to ensure measurable pipeline impact.
• Drive partner and ISV engagement as a scalable demand engine.
• Provide CQ+1 / CQ+2 pipeline readiness and risk assessments to Sales Leadership.
• Support territory and coverage planning with forward‑looking demand insights.
• Provide strategic deal and portfolio support, focusing on prioritisation, whitespace, and conversion levers.
• Partner with FLSMs to enforce 4RQ pipeline hygiene and discipline.
• Act as a trusted advisor to Sales leadership on pipeline health, gaps, and corrective actions.
• Own and run regional demand and pipeline operating cadences, including global governance forums.
• Act as senior program owner and project leader for complex, cross‑functional demand initiatives.
• Identify execution risks early and drive decisive course correction across stakeholders.
• Continuously evolve demand processes, metrics, and orchestration models to improve predictability and efficiency.
• Ensure consistent execution of globally mandated demand programs, while tailoring to regional CX needs.
• Capture and syndicate regional best practices for global sharing.

What you bring

• Significant professional experience in enterprise software, cloud/SaaS, revenue operations, marketing, management consulting, or previous sales experience. Prior roles involving executive problem‑solving, operating model design, analytics or large‑scale program delivery.
• Demonstrated ability to operate at a senior, regional leadership level, influencing without authority.
• Strong project and program management expertise, managing multiple complex initiatives in parallel.
• Proven success driving pipeline using data‑driven demand generation approaches, including digital, outbound, and integrated campaigns.
• Deep understanding of pipeline governance, demand orchestration, and forecast readiness.
• Experience working in multi‑cultural, regional environments.
• Knowledge of SAP Customer Experience (CX) portfolio and competitive landscape strongly preferred.
• Understanding of SaaS / PaaS and cloud business models.
• Executive‑level communication, strong organisational skills, and high personal credibility.
• Fluency in English required.

Why you’ll love working here

This role sits at the intersection of strategy, operations, and execution. You will operate with real mandate, partner closely with senior leaders, and play a critical role in shaping predictable growth for SAP’s Customer Experience business—while continuing to grow your leadership impact within SAP.

SAP’s culture of inclusion

SAP is committed to the principles of Equal Employment Opportunity and provides equal opportunity regardless of race, religion, national origin, age, gender, sexual orientation, gender identity, veteran status, or disability. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status or disability, in compliance with applicable federal, state and local legal requirements.

Successful candidates might be required to undergo background verification with an external vendor.