Customer Marketing Manager APAC

BROWN-FORMAN WORLDWIDE L.L.C.; Singapore; On-site; SGD 85,000 - 120,000; Full time

Job summary

A leading global spirits company is seeking a Customer Marketing Manager in Singapore to oversee trade marketing strategies across Asia and ANZPI. This role involves managing significant projects, collaborating with multiple teams, and ensuring execution excellence in meeting strategic objectives. Ideal candidates will possess a strong background in trade marketing and project management, with exceptional analytical skills. Join a dynamic team committed to sustainability and impactful marketing in the spirits industry.

Benefits

Equitable pay structures

Premium employee experience

Sustainable and profitable growth incentives

Qualifications

• Strong background in trade marketing and category management.
• Ability to manage a high volume of projects simultaneously.
• Proven experience in cross-functional project management.

Responsibilities

• Manage Customer Marketing Planning in Asia and ANZPI.
• Define annual trade marketing plan and set KPIs.
• Lead trade show organization and customer meetings.
• Drive continuous evaluation & improvement plan.

Skills

Trade Marketing Expertise

Project Management

Analytical Skills

Cross-Functional Collaboration

Job description

Quote from Hiring Manager

Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space, mindset and time that enables deeper connection and meaning with our unique portfolio. The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super premium + offering shines and is king. Our long term strategy has identified material business opportunities especially in the super premium + segments. The GTR Customer Marketing Team is composed of passionate leaders who collaborate everyday to enrich the traveler’s journey with an elevated brand & shopping experience.

Meaningful Work From Day One

This role embraces planning, targets setting and monitoring, brand championship, excellence in winning at point of purchase, cross functional collaboration & agility across the full portfolio, over 4 channels with a strong focus on airports, including key strategic customers in Asia.

The role includes support to key account managers and Trade Marketing planning responsibility to ultimately deliver sustained brand and business growth.

What You Can Expect

• Manage the Customer Marketing Planning in Asia and ANZPI

• Responsible for the APAC Customers marketing planning & implementation : Define the annual trade marketing plan for BF brands, setting the KPI’s & planning in collaboration with Marketing and Commercial team

• Trade Show organization and Customer Meetings: serve as “face of the brand” and leader in establishing productive relationships with customers through various meeting formats, including trade shows

• Work with agencies and suppliers of promotion items, merchandising units and promotions to ensure timely implementation

• Coordinate goals setting and measurements to ensure goals are achieved throughout both physical & digital connections with the traveler / shopper: reach, impression, engagement, trials, volume’s uplifts.

• Strategic thinking/Evaluation & Recommendation : the APAC Customer Marketing Manager actively participates in the brands' strategic plans by analyzing past activation programs, sharing his recommendations and optimization, maximizing ROI and brand equity building.

• Proficient suggestions to support synergies in GTR region or with Brown Forman Local Economies

• Trade Marketing Plans Implementation for the Region

• Define, manage, and follow up annual activation plan, working in close contact with Sales, Marketing, Commercial, Finance departments, and leading external agencies

• Following airport prioritization, be responsible for the excellence of execution for all activations

• Drive continuous evaluation & improvement plan with relevant KPIs, documented and shared with relevant partner

• Responsible for budget allocation & tracking: A&P APAC budget management

• Collect & share competitor’s activations, best practices.

• Be a cornerstone player of the omnichannel brand physical presence : Activation / organizing programs at the PoP

• Lead and develop the team

• Management of 1 Customer Marketing Specialists, based in Singapore

• Handle team professional growth, sets up tools and processes that will invite continuous performance improvement

• Act as a role model of B-F values and culture, create diverse and inclusive environment

• Manage the Customers’ digital ecosystem planning

• Lead the planning related to the Customer’s Digital Ecosystem.

• Leverage the full extent of the customer’s digital solutions to address the regional communications objectives.

• Liaise regularly with the GTR Marketing Managers to ensure the regional Customer Digital action plan is rooted and fully integrated into the broader Brand Plans

• Properly measure, evaluate and optimize all digital campaigns, while maintaining the digital shelf

What You Bring to the Table

• World Class Trade Marketeer - with a strong background in trade marketing and category management

• Project Management: ability to manage high volume of projects simultaneously, managing each to on-time and on-budget delivery.

• People management : ability to set up tools and processes that will invite continuous performance improvement for the team members

• Evidenced cross functional project management

• Demonstrate strong analytical skills and ability to evaluate plans

What Makes You Unique

• A business & brand Champion – A unique individual that can manage through ambiguity and adversity to deliver projects as planned with support from other functions within the organization.

• A great Collaborator – Building productive internal & external relationships with a diverse and global audience of stakeholders.

• Curious – a quick learner with a lively sense of curiosity, energy and good humor.

• Strong analytical skills and Excellent attention to detail.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.