CRM Lead, Asia-Pacific (12-Month Contract)

SAMSONITE BRANDS PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading luggage manufacturer in Singapore seeks an experienced Assistant Manager, CRM for a 12-month contract. The ideal candidate will lead the CRM program, executing marketing campaigns and analyzing data for customer engagement strategies. The position requires at least 5 years of CRM experience in retail B2C and proficiency in Salesforce Marketing Cloud. This role offers a chance to enhance customer loyalty through targeted initiatives, focusing on acquisition, retention, and brand loyalty.

Qualifications

• Minimum 5 years of CRM experience in retail B2C.
• Strong understanding of CRM strategy including loyalty programs.
• Hands-on experience with Salesforce Marketing Cloud.

Responsibilities

• Develop and manage the CRM program roadmap.
• Execute CRM activities using Salesforce Marketing Cloud.
• Analyze CRM data to support business decisions.

Skills

CRM experience

Salesforce Marketing Cloud

Project Management

Stakeholder Coordination

Analytics and Reporting

Communication Skills

Tools

Salesforce Marketing Cloud

Loyalty Cloud

Service Cloud

Job description

A leading luggage manufacturer in Singapore seeks an experienced Assistant Manager, CRM for a 12-month contract. The ideal candidate will lead the CRM program, executing marketing campaigns and analyzing data for customer engagement strategies. The position requires at least 5 years of CRM experience in retail B2C and proficiency in Salesforce Marketing Cloud. This role offers a chance to enhance customer loyalty through targeted initiatives, focusing on acquisition, retention, and brand loyalty.