CRM & Brand Analytics Lead

COACH SINGAPORE PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global luxury fashion retailer is seeking a CRM and Customer Analytics Specialist in Singapore. The role focuses on analyzing customer data to create strategies for acquisition and retention. The ideal candidate has at least 5 years of experience in CRM analytics within retail, strong Excel skills, and comfort with data visualization tools like Tableau. This position involves leading campaigns and managing CRM operations in a collaborative environment.

Qualifications

• At least 5 years of relevant experience in CRM and customer analytics.
• Proven exposure to acquisition campaign analytics and performance tracking.
• Detail-oriented and comfortable with data crunching and reporting.

Responsibilities

• Analyze customer behaviour and preferences to drive acquisition and retention.
• Design and maintain dynamic customer segments for precise engagement.
• Lead the CRM campaign roadmap and ensure strategic alignment.

Skills

Data analysis

Excel proficiency

CRM analytics

A/B testing

Data visualization tools (Tableau)

Collaboration

Job description

A global luxury fashion retailer is seeking a CRM and Customer Analytics Specialist in Singapore. The role focuses on analyzing customer data to create strategies for acquisition and retention. The ideal candidate has at least 5 years of experience in CRM analytics within retail, strong Excel skills, and comfort with data visualization tools like Tableau. This position involves leading campaigns and managing CRM operations in a collaborative environment.