Content Marketing Specialist

TRIDENT DIGITAL TECH PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A digital technology firm in Singapore is seeking a creative content professional to develop and execute content strategies that enhance brand awareness and engage audiences. This role involves designing high-quality materials for digital platforms, managing audience engagement across social media, and collaborating with internal teams to support marketing initiatives. The ideal candidate has proven experience in content marketing, proficiency in Google Analytics, and basic skills in motion design.

Qualifications

• Proven experience in social media, email, and content marketing.
• Proficiency with tools such as Google Analytics and social media management platforms.
• Basic skills in motion design and video production for digital content.

Responsibilities

• Develop and implement content strategies across digital platforms.
• Design and create high‑quality creative materials for various digital platforms.
• Manage and expand the audience across owned media channels.
• Analyse content performance and audience insights for optimization.
• Collaborate with internal teams to deliver cohesive solutions.
• Assist in organizing marketing-related meetings and project coordination.

Skills

Social media marketing

Email marketing

Content marketing

Audience engagement

Analytical skills

Tools

Google Analytics

Social media management platforms

Job description

We’re looking for a creative content professional to join our team!

This role will be responsible for developing and executing content strategies that build brand awareness, engage audiences, and support business growth. You’ll collaborate with cross‑functional teams to bring marketing initiatives to life while ensuring all content aligns with our brand and objectives.

Key Responsibilities:

1. Content Strategy & Creation:

• Develop and implement content strategies aimed at driving awareness, engagement, and virality across digital platforms.
• Design and create high‑quality creative materials for various digital platforms (web, social media, email) and print, ensuring alignment with brand identity and business objectives.

2. Audience Engagement:

• Manage and expand the audience across owned media channels, including social media and email marketing.
• Analyse content performance and audience insights to optimise future content strategies and improve engagement metrics.

3. Cross‑Functional Collaboration:

• Collaborate closely with internal teams such as business, product, sales, and operations to deliver cohesive solutions that meet project requirements and deadlines.
• Ensure all content aligns with the broader company goals and supports marketing campaigns.

4. Support & Administrative Tasks:

• Assist in organising and managing marketing‑related meetings, including taking minutes and preparing reports as needed.
• Provide general support to the marketing team, including project coordination and task management.

Requirements:

• Proven experience in social media, email, and content marketing.
• Proficiency with tools such as Google Analytics and social media management platforms.
• Basic skills in motion design and video production for digital content.