Content Lead

ENDOWUS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading wealth management firm in Singapore is seeking a Content Lead to drive content strategy and engage clients. This role involves leading a team, creating strong financial narratives, and leveraging various digital channels. The ideal candidate has over 8 years of experience in a relevant field, a background in managing teams, and a robust understanding of digital marketing platforms. This position offers an exciting opportunity to shape the content landscape and contribute to the company's mission of empowering clients with financial knowledge.

Qualifications

• 8+ years of relevant work experience in content or marketing.
• Experience leading and managing a high-performing team.
• Strong understanding of digital marketing channels.

Responsibilities

• Drive the overall content strategy at Endowus.
• Lead talent development for the content team.
• Analyse paid content performance and adjust strategies.

Skills

Team leadership

Content strategy development

Data-driven decision making

Digital marketing knowledge

Strong communication skills

Education

Bachelor's degree

Job description

About us

Endowus is Asia’s leading fee-only wealth platform. Headquartered in Singapore, we are the first digital advisor to span both private wealth and public pension savings (CPF & SRS), helping everyone grow all their money with expert advice, institutional access to financial solutions, low & fair fees, and a delightful personalised digital wealth experience. Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones.

Our mission is clear: help people invest better so they can live easier today, and better tomorrow. The team has deep domain knowledge in finance and technology, bringing together decades of experience from various banks and tech companies. We treasure our diversity in background and experience, and we look for people who share our beliefs in our mission.

About this role, responsibilities & ownership

Reporting to the Chief Marketing Officer, the Content Lead will be responsible for driving the overall content strategy, leading the finance industry in creating topnotch, engaging and empowering financial content to help people make better informed decisions today to invest better for the future. You are a compelling storyteller and writer, and can strategically leverage our owned channels as well as break out into innovative formats and media types to further amplify these quality content across Endowus owned channels, including EDMs, and mobile app channels.

You are an experienced people manager, and you are passionate about people and team development to bring each member to their fullest potential. You are passionate about making data-driven decisions that can either help improve the engagement quality of your content as well as broaden the reach of it.

As the Content Lead, you’ll be responsible for driving the development of all content communication assets and channels to amplify the Endowus brand across regional markets, as well as leverage webinars or in-person events to further nurture conversation and engagement. You need to be the champion to promote Endowus Research, a new AI-only insights platform targeted at serving HNW individuals and institutions. He/she will lead talent development for the content team, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair.

Responsibilities

• Identify, evaluate and implement strategic content opportunities, partnerships and initiatives to meet strategic objectives;

• Be the centre of control for Content Marketing Excellence, establishing strong knowledge management processes and governing best practices on SEO across both Endowus Insights and Endowus Research to drive organic traffic;

• Have a keen interest in the development of GEO / AEO strategies that can help propel our content and thought leadership to new heights as the space evolves;

• Partner content platforms, editorials and affiliates, to strategise seasonal, strategic and search-optimised content to drive engagement;

• Develop cross department synergies across the company to deliver on topline OKRs from a content perspective;

• Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. You will respond quickly and proactively to market intelligence and competitor feedback, steering content marketing strategies to remain market relevant and client-first;

• Orchestrate cross-channel content amplification from desktop to app effectively with a strong understanding of paid digital levers that can augment organic content growth;

• Partner closely with the Growth marketing team to analyse paid content performance and proactively use data insights to adjust approaches as necessary to optimise commercial impact;

• Establish marketing partnerships with Private Market / Hedge Funds FMCs to introduce a new revenue stream for partner campaigns tied to Endowus Research, and in-app marketing channels;

• Ability to crystallise product-market fit with a viable content strategy, stringing key investment concepts with personal investing goals, identify key target audience, and translate insights into clear strategic outcomes;

Qualifications

• A bachelor’s degree, and at least 8 years of relevant work experience

• Experience leading and managing a team

• Strong design thinking, problem solving and communication skills

• Understanding of digital marketing channels including Google, Meta, LinkedIn, YouTube and others

• Ability to collaborate with and manage internal and external stakeholders

• Organised, meticulous and self-driven, with good time management skills, a strong sense of ownership and great attention to detail

• Knowledge and interest in personal finance and investing will be a plus