Chief Marketing Officer

HONEST LOVE PRIVATE LIMITED; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A dynamic growth-focused startup in Singapore is seeking a Chief Marketing Officer to take ownership of marketing and growth strategies. In this role, you will be responsible for developing user growth strategies, managing paid advertising, and enhancing brand positioning. The ideal candidate will have prior experience in growing brands, a strong grasp of performance marketing, and data-informed decision-making skills. This position offers competitive compensation and equity, along with the unique opportunity to build something meaningful.

Benefits

Competitive salary with equity

Direct access to the founder

Long-term incentives linked to company success

Qualifications

• Experience in growing users or brands in a startup or similar environment.
• Ability to work with uncertainty and make data-driven decisions.
• Proficient in both performance marketing and storytelling.

Responsibilities

• Develop and execute strategies to grow user base.
• Manage paid advertising and optimize digital marketing funnels.
• Shape and strengthen the brand's voice and positioning.
• Build organic traction through various marketing channels.
• Analyze data to identify growth patterns and opportunities.
• Assist in hiring or managing marketing staff as necessary.
• Prepare the company to scale beyond Singapore.

Skills

User growth strategies

Performance marketing

Storytelling

Data analysis

Marketing management

Job description

The Role

We’re looking for a Chief Marketing Officer who can own growth end-to-end. Strategy matters, but execution matters more. You’ll be deciding what to try, what to kill, and what to double down on.

You’ll work directly with the founder and have real influence on where the company goes.

What You’ll Be Doing

• Figure out how we actually grow users (and then do it)

• Run paid ads, test channels, optimise funnels

• Shape the brand voice, tone, and positioning

• Build organic traction (content, partnerships, communities, PR)

• Look at numbers, spot patterns, and move fast

• Help hire or manage marketing help when needed

• Prepare us to scale beyond Singapore

What We’re Looking For

• Someone who has grown users or brands before (startup or not)

• Comfortable with uncertainty and imperfect information

• Knows both performance marketing and storytelling

• Data-aware, but not allergic to intuition

• Doesn’t wait to be told what to do

• Bonus: experience with apps, marketplaces, or consumer products

What You Get

• Clear ownership of marketing and growth

• Direct access to the founder, no layers

• Competitive salary for the stage we’re at, with equity

• Long-term incentives aligned with company success

• The chance to build something meaningful, not just optimise ads

Why This Role

This is not a “maintain the machine” job.
This is a build the machine job.

If you’ve been waiting for the right startup to go all in on, this might be it.