Channel Marketing Manager

Excelgames Interactive Pte Ltd; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading gaming company in Singapore is seeking a Marketing Specialist to develop strategies and coordinate campaigns while managing budgets and relationships with partners. This role is essential for driving awareness and user acquisition in the competitive gaming industry. The ideal candidate will have experience in marketing budget planning, media handling, and cross-functional collaboration to ensure success for upcoming titles. Competitive compensation and a dynamic work environment are offered.

Qualifications

• Experience in developing marketing strategies and managing campaigns.
• Proficient in building relationships with partners and media outlets.
• Strong analytical skills to assess market trends.

Responsibilities

• Conceptualise and execute marketing budget plans for exclusive titles.
• Manage vendor relations and coordinate marketing artwork.
• Prepare marketing reports and manage corporate social media accounts.

Skills

Marketing Strategy Development

Budget Management

Market Analysis

Cross-Functional Collaboration

Relationship Building

Media Handling

Event Coordination

Job description

Job Description

Developing marketing strategies, coordinating campaigns, managing budgets, analysing market trends, collaborating with cross‑functional team, and fostering relationships with publishers, channel partners, media outlets and influencers. This Marketing role plays a crucial role in driving awareness, user acquisition, and overall success in the competitive gaming industry.

• Conceptualising and executing of Marketing Budget Plan for Exclusive Distributed Titles
• Fostering, building and maintain relationships with Channel Partners
• Print Vendor’s Management
• Advertising expertise in ATL and BTL
• Media handling
• Retail insights and keeping up with market trends
• Managing of artwork coordination- between publisher (external) and design team (internal)
• Collaborating with the Sales Team to determine the marketing budget for each Channel Partner (budget allocation)
• Preparation of artwork files packages for upcoming launch titles
• Collating and preparation of marketing reports
• Setting up and maintain corporate social media accounts
• Compliance support (IMDA)
• Events coordination calendar (release titles and important gaming events)
• Archiving of all marketing activities