Channel Marketing Lead

Fortra; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading technology company in Singapore seeks a Channel Marketing Lead to drive partner marketing initiatives aligned with business objectives. This role encompasses campaign execution, event management, and partner enablement. Candidates should possess strong project management skills, a Bachelor’s degree in marketing or a related field, and 5-7 years of relevant experience, including in digital marketing. Join a fast-paced organization where you can make a significant impact.

Qualifications

• 5-7 years of marketing experience in roles of increasing complexity.
• 3-5 years of digital marketing experience required.
• 2 years of marketing staff management experience preferred.

Responsibilities

• Develop and execute partner marketing plan.
• Collaborate with internal and external resources for program execution.
• Create effective marketing content for co-marketing campaigns.

Skills

Project management

Analytical skills

Oral communication

Written communication

Presentation skills

Time management

Marketing communications

Digital marketing

Education

Bachelor’s degree in communications, marketing, or related field

Tools

Microsoft Dynamics CRM

Salesforce CRM

Google Analytics

AdWords

Wrike

Job description

Problem Solvers. Proactive Protectors. Relentless Allies.

Ready to join us? Let's get started.

This position is responsible for delivering partner marketing campaign programs that align with business and sales goals. This person will focus on execution, event management, partner enablement, and partner system alignment. The Channel Marketing Lead will collaborate closely with Channel Account Managers, Growth Marketing, and Product Marketing to ensure alignment with broader strategy and collective business goals.

WHAT YOU'LL DO

• Develop and execute partner marketing plan in support of business and product strategies
• Generate and implement new, creative ideas for channel optimization
• Determine market needs and reception of partner activities
• Scope projects within the marketing department, including timelines, deliverables, and team members
• Regularly analyze goals for pipeline creation to continually optimize existing programs
• Create effective marketing content for co-marketing campaigns including web content, blogs, webinars, joint customer case studies, solution whitepapers, etc.
• Develop and manage assigned employees, determining staff and skill requirements to meet departmental needs
• Collaborate with and / or manage internal and external resources required to execute programs on time and on budget, including presenters, technical resources, and sales
• Other duties as assigned

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, or related field.
• Five to seven years of marketing experience in increasingly complex roles is required.
• Three to five years of digital marketing experience is required.
• Three to five years of marketing experience within a hi-tech organization is preferred.
• Two years of marketing staff management experience is preferred.
• Marketing experience should ideally be multi-disciplined : Lead generation, marketing communications, digital, content, marketing programs / events, etc.
• Demonstrated excellence in project management and personnel management.
• Strong time management skills and can manage multiple priorities within tight time constraints.
• Solid analytical skills and the ability to interpret data to optimize lead generation programs.
• Do-what-it-takes mindset to execute against strategy.
• Excellent oral, written, and presentation skills.
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
• Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords is a plus.