BUSINESS DEVELOPMENT MANAGER

SRI MULLAI TRADERS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent FMCG company is seeking a Business Development Manager in Singapore to expand business opportunities in the FMCG wholesale market. The role involves managing relationships with retailers and distributors, leading sales growth efforts, conducting market research, and executing promotional strategies. Ideal candidates should have over 3 years of relevant experience and a strong understanding of the FMCG sector. Competitive salary and performance-based incentives offered.

Benefits

Competitive fixed salary

Performance-based incentives

Travel allowance for client meetings

Qualifications

• 3+ years of experience in FMCG wholesale, distribution, or B2B sales.
• Strong knowledge of the Indian FMCG market and retail networks.
• Ability to manage multiple accounts and logistics coordination.

Responsibilities

• Identify and onboard new retailers and wholesalers.
• Drive bulk sales targeting wholesale buyers.
• Build and maintain relationships with wholesale customers.
• Work with marketing on advertising and in-store promotions.
• Track sales performance and market demand.

Skills

Negotiation

Communication

Interpersonal skills

Education

Bachelor’s degree in Business or Marketing

MBA

Tools

MS Excel

CRM software

Data analysis tools

Job description

Job Title: Business Development Manager – FMCG Wholesale

Department: Sales / Business Development
Location: India (Multiple Regions)
Reports to: Regional Sales Head / General Manager

Job Summary:

The Business Development Manager (BDM) will be responsible for identifying and expanding business opportunities in the FMCG wholesale market. This includes managing relationships with retailers, distributors, kirana stores, supermarkets, and modern trade partners. The role involves lead generation, sales growth, market expansion, and brand positioning to increase market penetration and revenue.

Key Responsibilities:

1. Market Expansion & Business Growth

• Identify and onboard new retailers, wholesalers, and distributors for FMCG products.
• Develop regional sales strategies to increase market presence and product reach.
• Explore B2B partnerships and negotiate deals with key wholesale clients.
• Conduct market research to identify new business opportunities and consumer trends.

2. Sales & Revenue Generation

• Drive bulk sales by targeting wholesale buyers and large retail chains.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Develop and execute promotional plans, seasonal offers, and incentive schemes.
• Handle pricing negotiations, credit terms, and contract closures with clients.

3. Client & Distributor Relationship Management

• Build and maintain strong relationships with wholesale customers, traders, and stockists.
• Provide customer support, order tracking, and problem resolution.
• Ensure on-time delivery and maintain healthy stock levels at distribution points.

4. Marketing & Brand Visibility

• Work with the marketing team to plan advertising, in-store promotions, and branding.
• Organize roadshows, trade fairs, and industry networking events.
• Strengthen relationships with modern trade outlets like D-Mart, Reliance Retail, and Metro Cash & Carry.

5. Performance Monitoring & Reporting

• Track sales performance, market demand, and competitor activities.
• Provide regular reports on revenue growth, sales pipeline, and customer feedback.
• Use CRM tools and data analytics to optimize sales strategies.

Key Qualifications & Skills:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 3+ years of experience in FMCG wholesale, distribution, or B2B sales.
• Strong knowledge of the Indian FMCG market, retail networks, and supply chain.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to manage multiple accounts, high-volume transactions, and logistics coordination.
• Proficiency in MS Excel, CRM software, and data analysis tools.

Work Environment & Benefits:

• Competitive fixed salary + performance-based incentives.
• Travel allowance for market visits and client meetings.
• Growth opportunities in a fast-paced and high-growth FMCG sector.
• Networking with top FMCG brands and distributors in India.