Business Development Manager

Informa Group Plc.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading B2B events organization in Singapore seeks a Business Development Manager to drive new business generation and develop customer relationships. The role requires 3-5 years of industry experience, specifically in new business roles. The ideal candidate will demonstrate strong communication skills, a proven track record in sales, and proficiency with CRM systems. This position offers a flexible work environment, including opportunities for personal development, career growth, and participation in community initiatives.

Benefits

Great community

Broader impact

Career opportunity

Time out

Flexible personal benefits

ShareMatch scheme

Strong wellbeing support

Recognition for great work

Qualifications

• 3-5 years in a New Business role, preferably in events or digital media.
• Experience in a solution-based B2B/B2C environment.
• Skills in communication, sales, and relationship management.

Responsibilities

• Identify and pursue new business opportunities.
• Conduct market research to build a business pipeline.
• Engage with prospects to understand their challenges.

Skills

New Business Generation

Customer Engagement

Sales KPIs

CRM proficiency

Communication

Tools

Salesforce

Job description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals

Job Description

This role will be based in our Bugis Junction Office.

We are looking for a Business Development Manager to join our ATxSG team.

Areas of Responsibility

New Business Generation & Opportunity Hunting

• Proactively map, identify, and pursue new business opportunities within the TechXLR8 brand of ATxSG, with a strong focus on opening net-new accounts.
• Conduct targeted market research across multiple sources to uncover emerging opportunities, ensuring a consistently robust new-business pipeline.
• Develop and execute clear new-business acquisition strategies for assigned customer segments, prioritizing high-potential prospects.

Prospecting, Outreach & Lead Conversion

• Identify, engage, and qualify new prospects, gaining deep insight into their challenges and positioning Informa Festivals, services, and solutions as high-value answers to their needs.
• Drive revenue growth through consistent outbound activity, proactive lead generation, and fast, effective responses to inbound enquiries.
• Build and leverage a strong social selling presence to increase visibility, generate referrals, and nurture early-stage opportunities.

Customer Engagement & Commercial Positioning

• Meet prospects and customers face-to-face to build relationships, articulate value, and accelerate conversion of new business.
• Identify customer pain points, influence decision-making, and tailor solution-led conversations to secure year-one partnerships and long-term potential.
• Ensure delivery of ROI to new clients to support strong renewal potential beyond the first year.
• Prepare accurate new-business forecasts, pipeline updates, and performance analysis to share with management on a weekly, monthly, quarterly, and annual basis.
• Highlight risks, opportunities, and competitive insights that shape strategy and support stronger win rates.

Collaboration & High-Performance Culture

• Play an active role in a high-energy, high-activity business development team, sharing insights and contributing to collective targets.
• Work cross-functionally with internal stakeholders to align on prospect needs, event positioning, and commercial strategy.

Operational & CRM Excellence

• Maintain accurate and up-to-date records of prospecting activity, interactions, account plans, and pipeline progress within the Informa CRM system.

Personal Development & Market Awareness

• Continuously develop sales skills and market knowledge, staying ahead of changing industry trends and competitor activity.
• Maintain an Individual Development Plan (IDP) aligned to Informa Festivals to support continuous growth.

Qualifications

· 3 – 5 years industry experience within a New Business role. Including basic knowledge of any events, trade shows or digital media/advertising.

·Experience/track record performing in a new business hunter role in a solution based B2B/B2C environment.

·Some experience of Key Account Management/Relationship building within large organizations.

·Fundamental communication skills, confident in articulating propositions to customers, patience plus basic presentation skills, face to face, telephone, written and virtual

·Experience of sales situations and demonstratable history of Sales KPI delivery

·Experience using CRM to manage customer data and forecast sales opportunities (specifically Salesforce)

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community:a welcoming culture with in-person and online social events, our fantasticWalk the World charity day and active diversity and inclusion networks
• Broader impact:take up to four days per year to volunteer, with charity match fundingavailable too
• Career opportunity:the opportunity to develop your career with bespoke training andlearning, mentoring platforms and on-demand access to thousands of courses on LinkedInLearning. When it’s time for the next step, we encourage and support internal job moves
• Time out:annual leave plus a birthday leave day andthe chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medicalcover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matchingshares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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