Business Development Expert

SAP; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading enterprise software company in Singapore is looking for a professional to oversee demand generation and sales pipeline management. The role involves collaboration across various teams, tracking pipeline health, and continuously optimizing processes. Ideal candidates will have a strong understanding of sales dynamics and excellent analytical and communication skills. This is a full-time position with opportunities for growth.

Qualifications

• Strong understanding of demand generation, sales pipeline dynamics, and funnel metrics.
• Ability to connect marketing, partner, and sales programs into one unified view.
• Experience in running governance cadences and executive-level reviews.

Responsibilities

• Be the custodian of Demand for 2 Key LOBs in the region.
• Consolidate, analyze, and monitor demand to ensure a balanced sales pipeline.
• Collaborate with teams to align demand generation efforts.
• Track and report on pipeline creation, quality, and conversions.
• Drive cadence between campaigns and maximize reach.
• Be the key anchor of top programs.
• Continuously refine the demand process for efficiency.

Skills

Demand generation understanding

Sales pipeline dynamics

Analytical mindset

Excellent communication

Stakeholder management

Tools

CRM tools

Excel

Presentation software

Job description

Overview

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job Description

• Be the custodian of Demand for 2 Key LOBs in the region (Viz. BTP and SCM) and work closely with the Regional Demand Head and CROs.
• Pipeline Orchestration: Consolidate, analyze, and monitor demand from all sources to ensure a balanced and sustainable sales pipeline to bridge R4Q Pipeline gap.
• Cross-Functional Alignment: Collaborate with Sales, Marketing, Partner, and Digital teams to align demand generation efforts with business priorities and regional goals.
• Pipeline Health Governance: Track and report on pipeline creation, quality, and conversion; identify gaps against targets and lead actions to close them.
• Program Coordination: Drive cadence between campaigns, partner activations, and sales plays to avoid overlap and maximize reach and impact.
• Anchor: Be the key anchor of top programs like APM, LOB, Big bets, etc. to maximize LOB yield from these programs.
• Enablement: Ensure stakeholders are updated and support the CRO in their DG initiatives.
• Optimization: Continuously refine the demand process, metrics, and orchestration model to improve efficiency and effectiveness across all teams.

Key Skills and Competencies

• Strong understanding of demand generation, sales pipeline dynamics, and funnel metrics.
• Ability to connect marketing, partner, and sales programs into one unified view.
• Analytical mindset with experience in CRM and reporting tools (e.g., strong Excel and Presentation Skills).
• Excellent communication, influence, and stakeholder management skills.
• Experience in running governance cadences and executive-level reviews.

PS: SAP reserves the right to change or modify this job description at any time, without prior notice, in line with GTM strategy and business priorities that may be agreed at a point in time.

Equal Opportunity and Accessibility

SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and need accommodation or special assistance to navigate our website or complete your application, please email Recruiting Operations Team: [e-mail].

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local laws.

Successful candidates might be required to undergo a background verification with an external vendor.

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Violations may result in disqualification from the hiring process.

Requisition ID: 438069 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid