Business Development & E-Commerce Manager (Chinese F&B Brands)

AN YUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Singapore-based F&B company is looking for a Business Development Manager to drive sales and e-commerce operations. The ideal candidate has 3-5 years of experience in the F&B industry in Singapore, strong negotiation skills, and a track record in retail and HORECA distribution. An entrepreneurial mindset and proficiency in English and Mandarin are advantageous. This role offers a dynamic startup environment.

Qualifications

• 3-5 years of experience in business development, sales, or brand management within the Food & Beverage (F&B) industry in Singapore.
• Proven track record of selling and distributing products into Singaporean retail chains and the HORECA sector.
• Experience with Chinese F&B brands is advantageous.
• Hands-on experience in managing or launching an e-commerce platform is desirable.

Responsibilities

• Identify and build relationships with key decision-makers.
• Conduct product presentations and tastings for distribution agreements.
• Manage the sales cycle from lead generation to account management.
• Develop and manage the e-commerce platform and its operations.
• Execute digital marketing strategies to drive customer acquisition.

Skills

Business development

Sales

Negotiation

Communication

Presentation

Education

Bachelor’s degree in Business, Marketing, or a related field

Job description

Key Responsibilities:

1. B2B Business Development & Distribution:

• Identify, prospect, and build strong, long-term relationships with key decision-makers at local restaurants, bars, hotels, supermarkets, and specialty food stores.
• Conduct compelling product presentations and tastings to secure listing and distribution agreements for our portfolio of Chinese F&B brands.
• Develop and execute territory sales plans to achieve and exceed distribution and revenue targets.
• Manage the entire sales cycle from lead generation to contract negotiation and account management.
• Gather market intelligence and provide feedback on competitor activities, pricing, and customer preferences.

2. E-Commerce Platform Development & Management:

• Lead the end-to-end development and launch of our proprietary online supermarket.
• Manage the day-to-day operations of the e-commerce platform, including product listing, content creation, inventory management, and order fulfillment.
• Develop and execute digital marketing strategies (e.g., SEO/SEM, social media marketing, email campaigns) to drive traffic, customer acquisition, and sales on the platform.
• Analyze website performance and customer data to optimize the user experience and conversion rates.
• Oversee customer service standards for the online store to ensure a seamless shopping experience.

Who We Are Looking For:

• Minimum of 3-5 years of relevant experience in business development, sales, or brand management within the Food & Beverage (F&B) industry in Singapore.
• A proven track record of successfully selling and distributing products into Singaporean retail chains, supermarkets, and/or the HORECA (Hotel/Restaurant/Cafe) sector.
• Direct experience with Chinese F&B brands (e.g., Baijiu, Chinese wines, dairy products, snacks) is a significant advantage.
• Hands-on experience in managing or launching an e-commerce platform is highly desirable.
• Strong existing network of contacts within the Singapore F&B scene.
• Excellent communication, presentation, and negotiation skills in English. Proficiency in Mandarin is a strong plus to communicate with brand principals.
• A self-starter with an entrepreneurial spirit, able to thrive in a fast-paced startup environment and manage multiple projects simultaneously.
• Bachelor’s degree in Business, Marketing, or a related field.