Business Development and Marketing Communications Manager

TFW MANAGEMENT SERVICES PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A professional services firm in Singapore is seeking a Business Development Manager to execute marketing strategies that drive growth and client acquisition. The ideal candidate will have over 5 years in B2B marketing and business development, excellent communication skills, and experience in lead generation. This role offers collaboration with the Leadership team to shape marketing initiatives and boost revenue.

Qualifications

• Minimum 5 years of relevant experience in business development or B2B marketing.
• Proven track record in demand generation and marketing campaign execution.
• Excellent command of English required.

Responsibilities

• Develop and execute integrated marketing campaigns focused on lead generation.
• Implement account-based marketing (ABM) strategies targeting key clients.
• Collaborate with business units to align marketing and business development priorities.

Skills

Business development mindset

Exceptional communication skills

Stakeholder management skills

Ability to multitask

Lead generation expertise

Education

Degree in Marketing, Business, or related field

Tools

MS Office

Adobe Creative Suite

CRM platforms

Job description

Job Purpose

This role is pivotal in driving the firm’s growth by aligning business development strategies with marketing communications. The candidate will lead initiatives that support demand generation, produce marketing-qualified leads (MQLs), and implement account-based marketing (ABM) strategies in close collaboration with our various business units.

About the Opportunity

We are seeking a go-getter with a strong business development mindset and a can-do attitude. This role offers the opportunity to work directly with the Leadership team to shape and execute go-to-market strategies that support revenue growth and client acquisition.

In this role, you will

• Collaborate with business units to align on marketing and business development priorities
• Develop and execute integrated marketing campaigns focused on lead generation, MQL conversion, and pipeline acceleration
• Implement account-based marketing (ABM) strategies targeting key clients and sectors
• Actively follow up with business units on campaign performance, lead status, and opportunity progression
• Leverage CRM and marketing automation tools to track and nurture leads
• Develop collaterals inclusive of flyers, brochures, decks, and others
• Manage digital and social media content to support thought leadership and brand visibility
• Coordinate in-person events and webinars to drive engagement and lead capture
• Collaborate with the Global Branding team to ensure brand consistency
• Manage communications with media and industry partners
• Manage internal communications with colleagues and network firms

We are looking for people with the following

• Degree in Marketing, Business, Management, or related field
• Minimum 5 years of relevant experience in business development or B2B marketing, preferably in professional services industry
• Proven track record in demand generation, lead generation, marketing campaign execution
• Exceptional communication and stakeholder management skills
• Ability to multitask and work independently in a dynamic & fast-paced environment
• Proficiency in MS Office, Adobe Creative Suite, CRM platforms
• Experience in sales enablement is a strong advantage
• Excellent command of English