Brand & Marketing Lead (Regional | Fintech)

AUDAX FINANCIAL TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading fintech company in Singapore seeks a Brand & Marketing Lead to drive marketing, brand, and communications strategies across regional markets. This role involves building the Audax brand and crafting strategies for internal and external communications. Candidates should have 8-10 years of experience in marketing and communications, including leadership roles in fintech or financial services. The company offers competitive salaries and a flexible, people-first workplace.

Benefits

Flexible, people-first workplace

Competitive rewards

Startup perks

Qualifications

• 8–10 years of experience in Marketing and Communications.
• Strong understanding of digital and B2B marketing.
• Proven track record in delivering brand-building campaigns.

Responsibilities

• Lead internal and external communication strategies.
• Drive marketing initiatives and B2B campaigns.
• Shape Audax's brand identity and digital presence.

Skills

Leadership in Marketing

B2B Marketing Strategies

Digital Marketing

Communication and Storytelling

Team Collaboration

Job description

About audax

audax means courage. To have the courage to change the banking scene, eliminating constraints caused by existing legacy infrastructure. Our mission is to empower banks and financial institutions to scale and modernise at speed, reaching new customers without breaking the bank.

We began our journey supplying services to and powering Standard Chartered’s white‑label plug and play Banking‑as‑a‑Service (BaaS) solution, Standard Chartered nexus, through our technology capabilities. At audax, we seek go‑getters who are hungry for growth and can bring fresh perspectives.

Website - https://www.audax.io

What You’ll Do

Audax is looking for a Brand & Marketing Lead to drive and lead marketing, brand and communications strategies across our regional markets. You will report to the Chief Operating Officer, working closely with the Sales team to drive the Marketing team’s strategy and remit with relevant stakeholders on.

As Lead, Brand and Marketing, you will be responsible for building and amplifying the Audax brand, driving impactful engagement with clients, partners, employees, and industry stakeholders. This role will craft the strategic vision for internal and external communications, corporate storytelling, brand identity, and go‑to‑market execution. You will directly shape how Audax is positioned within the fintech and digital banking ecosystem, working closely with senior management and regional teams to deliver growth and recognition.

1. Internal Communications

• Lead the internal communications agenda, ensuring alignment and awareness across teams by creating clear, engaging narratives.
• Oversee the development of communication materials such as newsletters, leadership announcements, campaign assets, and multimedia content.
• Drive employee engagement campaigns together with HR that promote Audax’s purpose, mission, and successes across markets.
• Partner with stakeholders to deliver regional internal campaigns that build alignment and morale.

2. External Communications

• Own executive communications, preparing leadership for media interviews, keynote speeches, panel discussions, and conferences.
• Drive corporate communications strategy, including press releases, media engagement, and thought leadership, in collaboration with Standard Chartered Group and external partners.
• Lead Audax’s social media strategy and digital voice, driving engagement with clients, industry peers, and stakeholders.
• Conceptualise and deliver high‑quality content campaigns (videos, graphics, articles, reports) that position Audax as a thought leader in digital banking innovation.

3. Marketing

• Shape and execute Audax’s go‑to‑market (GTM) strategy for ASEAN and other growth markets.
• Lead B2B marketing initiatives, from product marketing and campaign management to targeted digital campaigns that drive awareness and adoption.
• Partner with Product and Partnerships teams to develop client‑focused marketing collateral, sales enablement tools, and presentations.
• Oversee market research and industry analysis to sharpen positioning and business development efforts.

4. Brand Leadership

• Define and steward the Audax brand identity, ensuring consistent articulation across all touchpoints.
• Lead the creation of high‑impact brand assets, including digital platforms, social media campaigns, events, and client‑facing experiences.
• Drive global brand campaigns that strengthen Audax’s reputation as a leading digital banking enabler.

5. Strategic Initiatives

• Support the executive team in key strategic communication projects, including investor relations materials, pitch decks, and innovation strategy outputs.
• Serve as a trusted advisor to the leadership team on brand, communications, and reputational strategy.

What We’re Looking For

• 8–10 years of experience in Marketing and Communications, including 3+ years in a leadership role within fintech, digital platforms, or financial services.
• Strong understanding of digital marketing, B2B marketing strategies, and sales enablement in enterprise or platform businesses.
• Proven track record of delivering brand‑building and engagement campaigns, especially in financial services or technology.
• Experience in leading teams and working with external agencies.
• Excellent at communicating and storytelling, with the ability to simplify complex ideas.
• Entrepreneurial mindset, high adaptability, and a passion for digital innovation.
• A clear and confident communicator who can work well on their own and adapt quickly in a fast‑moving environment.
• Motivated and eager to grow, with a humble attitude and a strong desire to learn.
• A thoughtful and bold leader who leads with empathy and integrity.
• Highly organized and detail‑oriented, with a strong focus on quality.
• A team player who takes ownership and delivers results.
• Creative and curious, always looking for new ideas and ways to improve.

Why Join Us?

• Be Part of a Bold Vision – At audax, we’re not just building software – we’re transforming how financial institutions and businesses manage risk, compliance, and growth. Join a team that’s fearless in challenging the status quo.
• Flexible, People‑First Workplace – We value the importance of Family, Team, Self. In that order.
• Competitive Rewards and Startup Perks – We offer competitive salaries and meaningful benefits that look after your well‑being.