Brand Marketing Lead — Content, Video & Campaigns

YOU TIAO MEI PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Singapore-based F&B brand is seeking a dynamic marketing professional to execute in-house marketing strategies. You'll engage in content creation for social media, manage brand campaigns, and support store marketing efforts. Ideal candidates have 1–3 years of experience in marketing or content creation, with skills in video editing and design. This role offers mentorship from industry leaders and the chance to make a significant impact in a growing brand.

Benefits

Direct mentorship from the founder

Creative freedom

Visible impact and real responsibility

Supportive working environment

Qualifications

• 1–3 years of marketing/content experience.
• Independent, reliable, proactive.
• Comfortable shooting at outlets.

Responsibilities

• Plan, shoot, and edit videos; create posts; write captions.
• Translate brand direction into content.
• Create posters, menus, collaterals.
• Capture product visuals; maintain media library.
• Prepare store-opening materials; manage in-store visuals.
• Track performance; analyse trends.

Skills

Video editing skills (CapCut, Premiere, VN)

Graphic design ability (Canva; Adobe bonus)

Photography/videography skills

Strong visual sense

Job description

A Singapore-based F&B brand is seeking a dynamic marketing professional to execute in-house marketing strategies. You'll engage in content creation for social media, manage brand campaigns, and support store marketing efforts. Ideal candidates have 1–3 years of experience in marketing or content creation, with skills in video editing and design. This role offers mentorship from industry leaders and the chance to make a significant impact in a growing brand.