Brand, Marketing Executive - (Cards / Banking)

TANGSPAC CONSULTING PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading consulting firm in Singapore is seeking a Marketing Executive for a 12-month contract. The role involves developing marketing strategies, creating engaging content, and analyzing performance metrics to drive card usage and portfolio growth. Ideal candidates should have a bachelor's degree in marketing or business, along with 2-4 years of relevant experience in financial services. Strong communication and project management skills are essential.

Qualifications

• 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, stakeholder management, and problem-solving skills.

Responsibilities

• Develop clear and compelling positioning that differentiates offerings in the market.
• Create and manage targeted value propositions and messaging based on customer segmentation.
• Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness.

Skills

Campaign strategy development

Content creation

Data-driven marketing

Project management

Strong communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

GenAI

ChatGPT

Canva

Job description

Overview

Role: Marketing Executive

Duration: 12 months initial contract

Location: Central, SG

Responsibilities

• Campaign Strategy & Execution
  • Develop clear and compelling positioning that differentiates our offerings in the market
  • Execute comprehensive go-to-market plans with a clear strategy and approach to drive card spend, activation, retention, and overall portfolio growth.
  • Create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage.
  • Collaborate effectively with cross-functional teams—including card partnerships, portfolio management, product, business analytics, cognitive banking, in-house creative, and performance marketing teams, as well as external agencies—to ensure marketing initiatives align with business goals, brand strategy, and customer needs.
  • Support the tracking and management of advertising and promotion (A&P) budgets.
• Content Creation & Amplification
  • Proficient in leveraging creative tools such as GenAI, ChatGPT, and Canva to support the production of engaging marketing content, including EDMs, in-app messages, social media posts, and website pages that promote card usage and portfolio growth.
  • Support A/B testing and campaign optimisation to enhance creative effectiveness, increase awareness, and improve card spend and retention.
  • Ensure brand consistency and alignment with client\'s overall marketing and communications strategy across owned and paid media channels.
• Data-Driven Marketing & Performance Analysis
  • Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI.
  • Collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaign planning.
  • Prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2- 4 years of relevant experience in marketing, preferably in cards, banking, or financial services.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficient in leveraging customer insights and analytics to inform marketing strategy.
• Excellent communication, stakeholder management, and problem-solving skills.
• Passionate about delivering customer value and enhancing the brand experience.

Interested Candidates - Apply here or share your CV to [e-mail] | EA License: R24121283