Brand Manager

Nestlé SA; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global food and beverage company is seeking an experienced Brand Manager in Singapore. This role involves developing strategies based on consumer insights, managing marketing plans, and overseeing brand performance across a portfolio of products. Candidates should have at least 7 years of experience in consumer marketing. This position offers an opportunity to make a significant impact in a leading firm.

Qualifications

• 7 years of experience in Consumer Marketing or related field.
• Proven success in building brands based on consumer insights.
• Experience managing FMCG brands and projects.

Responsibilities

• Develop strategies based on consumer insights to enhance brand performance.
• Create innovative marketing plans and manage product launches.
• Analyze brand performance and competitive landscape.

Skills

Consumer insights

Brand management

Sales operations

Cross-functional teamwork

Education

Degree in relevant field

Job description

Type of contract: Permanent

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Brand Manager…

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs. competition.
• Responsible for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives.
• Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
• Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
• Responsible for delighting consumers with products experience on taste (ensuring 60:40+ wins) and packaging (benchmarked against competition).
• Responsible for reviewing the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps in preparation for the MSR meeting.
• Responsible for monitoring & analysing category/brand performance including competitive benchmarking.
• Responsible for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
• Responsible for ensuring adherence to all company principles and policies.

What will make you successful

• Degree graduate with 7 years’ experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
• Demonstrate record of success in building brands based on consumer insights.
• Experience in managing a portfolio of FMCG brands, products and projects.
• Managed independently under challenging/demanding market environments to achieve and exceed goals
• Sales operations experience is an advantage.
• Has experience of working with cross-functional groups.

Position Snapshot

Type of contract: Permanent

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Brand Manager…

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs. competition.
• Responsible for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives.
• Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
• Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
• Responsible for delighting consumers with products experience on taste (ensuring 60:40+ wins) and packaging (benchmarked against competition).
• Responsible for reviewing the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps in preparation for the MSR meeting.
• Responsible for monitoring & analysing category/brand performance including competitive benchmarking.
• Responsible for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
• Responsible for ensuring adherence to all company principles and policies.

What will make you successful

• Degree graduate with 7 years’ experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
• Demonstrate record of success in building brands based on consumer insights.
• Experience in managing a portfolio of FMCG brands, products and projects.
• Managed independently under challenging/demanding market environments to achieve and exceed goals
• Sales operations experience is an advantage.
• Has experience of working with cross-functional groups.