AVP, Branding and Communications Specialist, PBTPC Marketing, Group Marketing & Communications

DBS; Singapore; On-site; SGD 100,000 - 120,000; Full time

Job summary

A leading banking institution in Singapore is looking for an experienced AVP, Branding and Communications Specialist to oversee brand strategy and communications for its Private Bank and Treasures Private Client sectors. The role involves managing relationships with senior leadership, ensuring compliance with regulatory requirements, and utilizing performance marketing tools to measure success. A Bachelor's degree and over 10 years of relevant experience in the financial services sector are required. Strong leadership and communication skills are essential for this dynamic position.

Qualifications

• More than 10 years of experience in regional roles or related roles, preferably in banking or financial services.
• Strong knowledge of Wealth Management.
• Proven track record in brand management.

Responsibilities

• Identify, develop, and deliver brand strategy for DBS Private Bank and Treasures Private Client.
• Oversee all components of brand and client communications management.
• Collaborate with senior leadership to align marketing initiatives with corporate objectives.

Skills

Leadership

Project Management

Organizational Skills

Communication

Stakeholder Engagement

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

Microsoft Office Suite

Job description

Job Description - AVP, Branding and Communications Specialist, PBTPC Marketing, Group Marketing & Communications (WD80054)

Job Description

AVP, Branding and Communications Specialist, PBTPC Marketing, Group Marketing & Communications - ( WD80054 )

Business Function:

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose:

We are seeking a dynamic and visionary team player to join our Regional Marketing team for DBS Private Bank and Treasures Private Client (PBTPC). A specialist responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains. The candidate serves as the experienced manager in marketing, branding, and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy. Supports management team and leadership by leveraging data to guide decision-making.

Responsibilities:

• Work with the Regional Head, Branding and Communications, PBTPC Marketing to identify, develop and deliver the over-arching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments
• Oversee all components of brand and client communications management under a one bank unified brand
• Collaborate with senior leadership to align marketing initiatives with corporate objectives
• Develop and execute marketing strategies aligned with business goals and objectives, including increase in new clients through a strong brand awareness and recall of our key wealth segments
• Manage relationships with external agencies and ensure alignment with brand standards
• Analyse emerging market trends and evolving customer insights to identify growth opportunities including the next generation clientele
• Ensure compliance with regulatory requirements in all marketing and communication activities

Branding and Communications:

• Help to implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
• Execute strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
• Manage key stakeholders including sales, product and Wealth Continuum teams to synergize and synthesize varied opinions and preferences
• Represent the PB business and collaborate closely with PBTPC stakeholders and other internal DBS teams (e.g. Design, Tech development and delivery, Regional PWEB) to deliver the PB International Website both in terms of template design and content.
• Oversee ongoing brand refresh across all touchpoints according to updated timelines.
• Govern and manage the refresh of the PB sales kit to ensure alignment and consistency. This includes working with teams on specific adaptations to the sales kit for business needs, developing content architecture with content and product owns.

Stakeholder Coordination:

• Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments
• Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders
• Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle
• Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines
• Budget and resource management

Brand Metrics & Performance Marketing:

• Assist to manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry
• Run periodic brand awareness studies across all key markets and gather insights
• Leverage performance marketing tools and platforms to measure brand and campaign performance and inform future brand strategies.

Reporting:

• Provide monthly marketing highlights and dashboards to update management
• Prepare executive summary presentations for top management review
• Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedback

PWEB:

• Govern changes and requests made to the PB PWEB pages.
• Oversee and manage the PWEB leads assignment process and status of leads, including addressing queries from the reception team and internal PTPC stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• More than 10 years of experience in regional roles, or related roles (preferably in the banking or financial services sector
• Strong knowledge of Wealth
• Proven track record in brand management
• Excellent leadership, project management, and organizational skills.
• Strong organizational and time management skills with the ability to handle multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite
• Strong ability to multi-task and think strategically
• Collaborative team player who can help manage and influence our key stakeholders
• Stakeholder engagement skills and embody a results-oriented mindset