Associate Specialist / Specialist Content Marketing

PORSCHE ASIA PACIFIC PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading automotive luxury brand is seeking a Content Marketing Specialist in Singapore. The ideal candidate will develop and execute content strategies that reinforce brand identity across digital and traditional channels. Responsibilities include content creation for diverse platforms, overseeing social media presence, and collaborating with internal teams on local marketing initiatives. Candidates should possess a relevant degree and a minimum of 3 years' experience, ideally within luxury marketing. This role demands exceptional communication skills and familiarity with analytics tools.

Qualifications

• Minimum 3 years of experience in content marketing, ideally in automotive, luxury, or lifestyle sectors.
• Proven ability to develop and execute strategies across multiple channels.
• Excellent storytelling skills and a deep understanding of luxury consumer behavior.

Responsibilities

• Develop and execute content strategies reinforcing Porsche’s brand identity across channels.
• Create and manage high-quality content for diverse platforms.
• Monitor and optimize content performance through analytics.

Skills

Content strategy development

Social media management

Brand messaging consistency

Content analytics

Education

Bachelor’s or Master’s degree in Marketing, Communications, Digital Media

Job description

Tasks

• Develop and execute content strategies that reinforce Porsche’s brand identity across both digitaland traditional channels in the Asia Pacific region.
• Create and manage high-quality content for diverse platforms - digital (web, social media, email)and traditional (print, POS materials, brochures) - maintaining consistent messaging and ensuring alignment withglobal brand guidelines and tone of voice.
• Oversee regional social media presence while also supporting earned media efforts including media and keyopinion leader relations, press releases, event coverage and reporting.
• Collaborate with internal teams and regional importers to support local marketing initiatives, providingguidance on content best practices and ensuring brand consistency.
• Monitor and optimize content performance through analytics, reporting, and continuous improvement to maximize reach and impact.
• Stay informed on industry trends in both digital engagement and traditional marketing, including Public Relationsbest practices, to innovate Porsche’s communication approach.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 3 years of experience in content marketing, ideally within the automotive, luxury, or lifestyle sectors.
• Proven ability to develop and execute content strategies across multiple channels (digital and traditional).
• Exceptional storytelling skills with an eye for brand tone and modern luxury positioning, and a genuine enthusiasm for the Porsche brand with a deep understanding of luxury consumer behavior and expectations.
• Excellent written and verbal communication skills in English; proficiency in additional Asian languages is an advantage.
• Familiarity with content performance metrics, analytics tools, and SEO principles.