Associate Performance Marketing Specialist (Digital Marketing I Fashion I Retail)

EA RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is looking for a Performance Marketing Specialist. The candidate will oversee marketing campaigns across various digital platforms. Key responsibilities include setting measurable goals, collaborating with internal teams, and optimizing advertising budgets. A Bachelor's degree and 3-4 years of digital marketing experience are required, with a preference for candidates from the retail or fashion sectors. The role offers attractive compensation with benefits.

Benefits

Excellent Welfare and Benefits

Career Progression

Variable Bonus

Qualifications

• Minimum 3-4 years of experience in digital agency or digital marketing.
• Prior experience in the retail or fashion industry is a plus.
• Experience in market expansion with performance marketing is advantageous.

Responsibilities

• Lead performance marketing campaigns across various channels.
• Conduct A/B testing and explore new advertising platforms.
• Develop performance marketing strategies aligned with business goals.
• Set and achieve quantifiable goals for paid marketing activities.

Skills

Digital marketing

Data analysis

Google Analytics

A/B testing

Education

Bachelor’s Degree in Marketing or related fields

Tools

Google Adwords

Programmatic platforms

Paid Social advertising platforms

Job description

Job Overview

• MNC

• Basic $ 4,500 + $5,200 + AWS + Variable Bonus

• Excellent Welfare and Benefits + Career Progression

• Working location: Tai Seng

• Working Days: Monday – Friday

• Working Hours: 9am – 6pm

Job Responsibilities

• Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with growth objectives

• Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts

• Formulate performance marketing strategies that align with business goals and KPIs

• Set and achieve quantifiable goals for all paid marketing activities to track and measure success

• Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI

• Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels

• Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities

• Conduct research on market trends, brand's target audiences, and competitors to drive awareness, engagement, and conversions

• Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions

• Collaborate with internal stakeholders to align efforts and achieve shared marketing goals

• Explore possibilities of business expansions into new markets with performance marketing efforts

• Work closely with stakeholders of various markets to explore opportunities of growth and scaling up, ensuring that KPIs are achieved

• Will be interacting with external agencies to ensure hygiene and best practices are executed and aligned with brand guidelines

Requirements

• Bachelor’s Degree in Marketing or related fields

• Minimum 3-4 years of digital agency, digital marketing or ECommerce marketing

• Prior experience in the retail / fashion industry would be a plus

• Prior experience in expansion into markets with performance marketing, would be a plus

• Experience with Google Analytics, Google Adwords, Programmatic, Paid Social advertising platforms, Microsoft and Affiliates (advantage if have)

• Experience with data analysis and a data driven environment

Application Process

Candidates are encouraged to apply this position via an Apply Now button with the following information in the resume:

• Work experiences and job responsibilities

• Current and Expected salary

• Reason for leaving

• Date of availability

• Education background

We regret that only shortlisted candidates will be contacted.